We are big thinkers with a passion for creating brilliant ideas and transforming them into smart, well-designed, innovative experiences.
What does that mean? It means that we never use templates. All of our design solutions begin with brand research and all of our design is catered to enhance and work with the brand at hand. It means we are always exploring the new, never repeating our steps, always innovating user interactions, conversion flows and creative storytelling.
Before we define any approach, we need to define the brands overall goal. We then need dive in and provide a full analysis of content, search engine keywords, competitor analysis, proper channels to engage in, and outline the proper plan to achieve these goals.
The core of all of our solutions are approached from a design first methodology. We believe first impressions are everything. Our customers are in constant stimulus and if we aren't able to engage them with a visually stunning, innovative and smart, yet simple experience, they will move on to the next big thing.
We don't believe in the cookie cutter approach to any of our solutions. We always deliver solutions that are custom engineered around our clients needs, business processes, and simplify their digital workflows.
Our approach to delivering digital multi-channel solutions, stem from an understanding of what digital optimal channels will most deliver on your return on investment.
Crafted was established in 2011. With specialties in campaign conception, high-level Visual Design chops and flawless Web & App Development capabilities, Crafted always delivers top notch work for its clients with a strong attention to the details and creative execution.
With an extensive background in digital marketing and advertising, Peter has been an essential component in the global consumer and automobile industries. Some of his most notable work consists of his award-winning launch of BMW's electric car initiative, leading into the BMW I brand launch and his lead role on all Visa sponsorships, including NFL, FIFA and Olympics digital campaigns.
Passionate about all things digital and design-related, Greg has had the pleasure of working across multiple hi-end brands throughout his career, such as Nike, Armani, BMW and The New York Times. In addition to the details of the design world, Greg also holds a love and strong grasp of brand storytelling through visual identity and video production.
Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.