How to Design Your Music Website

September 22, 2018 1:38 pm

Whether you’re an individual musician or a firm involved in selling or promoting music, you need to do a few things to market yourself. One of those things is to establish a website. However, creating a music website isn’t the…


Tips to Boost Your Video Marketing

June 11, 2018 4:42 pm

A video is, by far, the most effective marketing tool you can work with. However, most businesses end up leveraging it improperly. You see, video marketing doesn’t end with putting up a video on your homepage. There’s a lot more…


Avoid These Re-targeting Fails

June 7, 2018 4:31 pm

There are certain strategies that should definitely be part of a digital marketer’s arsenal. Re-targeting is one of them. When used right, it can help marketers achieve some of the highest ROIs they’ve ever seen. But, like it is with…


Improve App Design with Better Image Use

May 29, 2018 1:48 pm

Designing an app is all about making things as easy as possible for the user. It’s all about striking the right balance between creating a visually stunning interface and dreamlike functionality. Users expect intuitive, easy to navigate interfaces that load…


About Peter Mendez

Peter Mendez is Founder and Creative Director of Crafted, www.craftedny.com an independent digital creative studio based out of NYC founded in 2011.

Prior to joining Crafted, Peter was Creative Lead at various agencies, including most recently BBDO NY, KBS+ and Saatchi + Saatchi. Peter has over 15 years experience as an award-winning Creative Director/Art for clients such as: Air Tahiti Nui, Ameriprise, ASPCA, BASF, BMW, Cascade, Crest, Emirates, Excedrin, Folgers, General Mills, Gillette, HP, I Love NY, JC Penney, NCPC, NetJets, NoDoz, Panasonic, Proctor & Gamble, Reynolds, Scope, Tide, Toyota, Visa, Wendy's and many more.

His work has been recognized by Cannes, Clios, One Show, LIA, D&AD, Art Directors Club, FWA, Creativity and some other nice people.

Peter lives in New City, NY with his wife Marilyn and two boys, Kalel and Dylan. A professed coffee snob, who loves long drives and a huge proponent of taking long lunches to clear the mind.

Email Peter