Tips to Boost Your Video Marketing

June 11, 2018 4:42 pm

A video is, by far, the most effective marketing tool you can work with. However, most businesses end up leveraging it improperly. You see, video marketing doesn’t end with putting up a video on your homepage. There’s a lot more…

Avoid These Re-targeting Fails

June 7, 2018 4:31 pm

There are certain strategies that should definitely be part of a digital marketer’s arsenal. Re-targeting is one of them. When used right, it can help marketers achieve some of the highest ROIs they’ve ever seen. But, like it is with…

Improve App Design with Better Image Use

May 29, 2018 1:48 pm

Designing an app is all about making things as easy as possible for the user. It’s all about striking the right balance between creating a visually stunning interface and dreamlike functionality. Users expect intuitive, easy to navigate interfaces that load…

App Design for the Enterprise

May 19, 2018 11:11 am

This has been said a million times, but we’ll say it again – the way we interact and work has been revolutionized by smartphones and of course, the mobile app. These two things have come together to provide people with…

Web Design Trends Set to Impact E-Commerce in 2018

April 19, 2018 8:02 am

E-commerce has changed a lot in the last few years. Today, thousands of businesses sell their products via the Internet and that means there’s more competition to deal with. So, standing out isn’t just a philosophy or motivational idea. If…

Marketing Your Product on Instagram

February 20, 2018 5:17 pm

Social media has done wonders for marketing and one platform that’s living up to that statement is Instagram. Instagram is home to millions of users and a large number of them follow their favorite brands on it. Instagram is a…

Digital Marketing Trends for 2018

January 15, 2018 8:09 pm

2017 is almost over and digital marketers are already anticipating what’s going to happen in 2018. Well, 2017 was a year when digital marketing saw several changes happen. While it was a year in which foundation for advancements was laid,…

About Peter Mendez

Peter Mendez is Founder and Creative Director of Crafted, an independent digital creative studio based out of NYC founded in 2011.

Prior to joining Crafted, Peter was Creative Lead at various agencies, including most recently BBDO NY, KBS+ and Saatchi + Saatchi. Peter has over 15 years experience as an award-winning Creative Director/Art for clients such as: Air Tahiti Nui, Ameriprise, ASPCA, BASF, BMW, Cascade, Crest, Emirates, Excedrin, Folgers, General Mills, Gillette, HP, I Love NY, JC Penney, NCPC, NetJets, NoDoz, Panasonic, Proctor & Gamble, Reynolds, Scope, Tide, Toyota, Visa, Wendy's and many more.

His work has been recognized by Cannes, Clios, One Show, LIA, D&AD, Art Directors Club, FWA, Creativity and some other nice people.

Peter lives in New City, NY with his wife Marilyn and two boys, Kalel and Dylan. A professed coffee snob, who loves long drives and a huge proponent of taking long lunches to clear the mind.

Email Peter