Hashtagging, which is the act of using hashtags in social media posts, isn’t exactly a new concept. It’s something that most social media users are doing. But it is new enough in that there are still many businesses and entities that remain ignorant about its benefits.
Hashtags are important and it’s a wise idea to get acquainted with them as part of your digital marketing/social media marketing strategy. The hashtag has a much bigger role to play than you think. They help generate interest on social media around your content and most platforms allow users to leverage this tool. The most popular platforms in this regard happen to be Twitter and Instagram.
Using a hashtag next to a post helps the platform categorize your content, which means users can find your content with greater ease if they know what hashtags to use. For instance, if you’re a diecast model collector who has an Instagram page dedicated to posting images of your models, you can gain more followers by simply using hashtags such as #diecastmodels or #diecastcars.
The moment you do that, Instagram makes your content identifiable. So, if any searches for “#diecastmodels,” they get closer to finding your page and following it.
Hashtags make life much easier for the average user. They find what they’re looking for and are also able to become members of communities that share the same interests.
Businesses, on the other hand, gain the benefit of getting noticed. It allows them to establish their voice and position as a thought leader. So, knowing how to use hashtags can go a long way in marketing your brand and products/services.