New Rochelle

360 MARKETING CAMPAIGN & BRANDING 2

Just a 30 minute train ride from NYC, New Rochelle has become the new destination for young, creative professionals. To usher in the next wave of aspiring Millenials, Crafted was called upon for full campaign work to help the city rebrand itself in an effort to put New Rochelle back on the map.

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A complete digital marketing hub houses the city's ongoing campaign to reach your, professional, creative entrepreneurs to its downtown. Within the digital experience, users can learn all about the cultural renaissance through video storytelling, interactive maps and thriving local businesses.