Allswell Hero Crafted
Allswell Logo Crafted
creative agency NYC crafted marketing

Allswell by Walmart

Product & Lifestyle Creative Campaign

Content is key. Digital storytelling is an integral part for establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience. Partnering with Allswell, a Walmart lifestyle brand, Crafted produced creative video and photography content for all channels, both digital and print.

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Building the Allswell Experience

The brand story came to life through the brand's digital presence, allwsellhome.com in addition to its supporting social channels on Instagram, Twitter and Facebook.

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Capturing the Brand

A combination of the human element and beautiful product photography brings out the emotional feeling of the Allswell brand.

Making a Difference

28% Increase in Monthly Bedding Sales

Not only did the brand story increase but the online sales instantly saw a huge bump within the first couple of months.

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Designing Outside the Box

The creative content captured in our photo shoots also made its way onto the bedding boxes and custom designed packaging sent directly to consumers' doorsteps.

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A Better Way to Shop

A seamless, easy shopping experience speaks true to the product benefits and features through rich photography and video immersed in a magazine-styled layout.

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Socially Available

Allswell's new product line was also rolled out through social eCommerce shopping directly from Instagram or as a referral to shop further on the brand website.

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Flexible Creative Content

Ambient product videos sprinkled into the consumer experience displayed the product's full potential.

Seeing Double

2x Increase in eCommerce Traffic

Twice the traffic, twice the fun!

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It's More Than a Brand. It's a Lifestyle.

It all came together in a vibrant yet elegant editorial creative campaign aimed to draw the consumer into a comfortable shopping environment.

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Easy as 1 2 3

Setup and installation is demonstrated as simple as do-it-yourself through more ambient how-to customer support videos.

Happy Customers

8 Hours of Beauty Sleep

It's all in a good night's sleep. Need we say more?

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Let's Work Together

1.347.435.2269

[email protected]