Content is key. Digital storytelling is an integral part for establishing a brand visual. It is still the most engaging content a brand can leverage to connect with its audience. Partnering with Allswell, a Walmart lifestyle brand, Crafted produced creative video and photography content for all channels, both digital and print.
The brand story came to life through the brand's digital presence, allwsellhome.com in addition to its supporting social channels on Instagram, Twitter and Facebook.
A combination of the human element and beautiful product photography brings out the emotional feeling of the Allswell brand.
Not only did the brand story increase but the online sales instantly saw a huge bump within the first couple of months.
The creative content captured in our photo shoots also made its way onto the bedding boxes and custom designed packaging sent directly to consumers' doorsteps.
A seamless, easy shopping experience speaks true to the product benefits and features through rich photography and video immersed in a magazine-styled layout.
Allswell's new product line was also rolled out through social eCommerce shopping directly from Instagram or as a referral to shop further on the brand website.
Ambient product videos sprinkled into the consumer experience displayed the product's full potential.
Twice the traffic, twice the fun!
It all came together in a vibrant yet elegant editorial creative campaign aimed to draw the consumer into a comfortable shopping environment.
Setup and installation is demonstrated as simple as do-it-yourself through more ambient how-to customer support videos.
It's all in a good night's sleep. Need we say more?
