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creative agency NYC crafted marketing

Halo by Cesar Millan

The Smartest, Safest Wireless Dog Collar

Halo is the world's safest and smartest wireless dog fence on the market. Working with Cesar and the marketing team, Crafted stepped up to take the brand story to the next level to help increase customer awareness and product sales. A full brand strategy and redesign of the marketing website and supporting media was reworked to position Halo at the top of its industry.


Experiential Storytelling

Halo's digital presence was revamped from the ground up, bringing to life the features, benefits and customization all in one experience. Cesar Millan's expert training techniques were highlighted as a key component that makes Halo stand out from its fierce competition.


User Friendly Commerce

As with all of Crafted experiences, the users' journey and specific needs were taken into account through an extensive strategic overhaul of the UX approach. Unique dog owner audiences were at the forefront of the experience with customized shopping and product checkout pages based on the users' preferences.


Be Safe. Always Design Responsively.

With the majority of today's consumers visiting and purchasing from mobile devices, the Halo Collar experience was designed with a mobile-first approach, ensuring the same robust experience for users whether on a smart phone, tablet or desktop computer.

Design Matters

A Smart Experience for an Even Smarter Product

The Halo Dog Collar is the smartest and safest pet wearable on the market today with a design that brings it all together under one eCommerce branded platform.


Speaking to Multiple Audiences

Every dog owner has a different lifestyle and region they reside in. Some are within the urban, inner cities, while some are taking advantage of the sprawling rural plains in the mid-west. With this in mind, users could choose the bucket that best matched their lifestyle to help them make the smartest, best fit choice for them and their dogs.

Ambient Brand Lifestyle Content

A variety of rich, beautiful and informative video and photography content shines throughout the newly designed experience.


The Future is Now

Not only does the Halo Collar come with a compatible mobile app, but it also offers the smart beacon accessories to protect dogs from specific danger zones.

Emerging Technology

The Next Generation of Pet Wearables

The next-gen wireless pet technology gets a next-gen design overhaul.


Product Innovation Showcased

After rolling out the new Halo 2+, the product design and technology were heroes in the digital experience. With all great products are great design to be shown off through 360 interactive explorations.


The Ideal Protection for Your Dog

Ultimately, the new Halo Collar redesign helped establish the innovative product as the top in its class of pet safety.


Let's Work Together


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