A comprehensive project with Crafted provides both strategic and visual Brand Assets. The key deliverables include:
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Brand Strategy Document (Mission, Vision, Value Proposition, Target Audience Personas).
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Complete Visual Identity System (Primary Logo, Logo Variations, Color Palette, Typography).
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Messaging Framework (Brand Voice, Taglines, Key Copy).
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A robust, digital Brand Guidelines document or Brand Book that details the proper usage of all elements across all channels.