Featured Mobile App Design

We want to build products that change peoples’ lives and help us communicate with one another on a higher level. So for more than five years, we’ve been working to build clean, intuitive mobile apps that are easy to use.

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Native App Development

Our approach is to develop natively to fully integrate into the specific platform and operating systems. Not only does this method of development provide the advantage of superior performance, but it also provides the user an integrated experience with other native tools and apps.

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Scalable Universal Apps

We design & develop one fully scalable code base that natively optimizes to work on a family of devices. From smartphones to tablets, our apps work seamlessly.

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API Development

We help develop a custom API to optimize the communication and processes between your app and back-end platform. This means your app has greater flexibility and is completely customized from the ground up.

What our Clients are Saying

  • Crafted was able to take a lot of complex information and present it in an app with a very clear, easily navigable format.

    – Cristina DiGiacomo, The New York Times

  • Communication with Crafted was fantastic, and the whole team was very attentive to our details and requests throughout the design and development process.

    -Gaurav Mirchandani, Founder, One Paper Lane

Why Choose Crafted?

At Crafted, we’re highly selective about our projects because we know each mobile app we build is a reflection of our passion and performance. We’re not afraid of a challenge, either. If there’s an opportunity to try something new or to implement the latest technology, we’ll make it happen.

When it comes to design and development, we strive to make products that can change a person’s everyday interaction with the world. We’re no longer sitting at home on our computers, so the best way to do this is to create beautiful, easy-to-use mobile experiences.

–Greg Valvano, Managing Partner at Crafted

With such a saturated market for mobile app design and development, we like to distinguish ourselves through our attention to detail and high level of design.

Why? Because the execution of an idea can make or break an audience’s trust in a branded experience.

You might have the best, most creative idea for a new mobile app—but if you work with a design and development team who doesn’t know how to properly bring that idea to life—you run the risk of releasing an app that falls flat.

Our Mobile Design Process

We design and develop apps for big brands, small brands, medium-sized brands and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create and develop unique solutions that cater to all of our clients’ needs.

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1. Discovery

We begin the mobile design process with a discovery phase. We want to make sure we understand your business needs and define a tailored plan that meets your brands goals. The main purpose of this phase to make sure all parties are aligned in terms of scope, deliverables and a project plan is put in place that meets everyones expectations.

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2. USER EXPERIENCE

Our IA and UX teams optimize your structure, content, and user flows to make your mobile app intuitive and easy to use. We also provide solutions to better meet business needs and assure the proper user engagement. We know that testing (and re-testing) helps us find and fix any potential UX improvements before the app goes live. When it comes to user experience, we know the burden shouldn't be on the user--it’s on us as the creative problem-solvers.

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3. DESIGN & ART DIRECTION

Our Design team creates a unique overall digital aesthetic for your brand. We provide a full exploration of your product, including an overall treatment for photography, custom iconography, button style and navigation. We have decades of experience working on creative for big name brands like Nike and BMW, so when it comes to art direction, we’ve got you covered.

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4. DEVELOPMENT

Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. You can rest assured that your mobile app will be easily found and loved by new users.

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5. QUALITY ASSURANCE

Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. We want to be 100% certain your mobile app is functioning at top performance levels before it goes live.

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6. OPTIMIZATION & MARKETING

After your product has launched, our marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime loyalty, and insure a high return on investment by diligently monitoring available metrics. No guessing at what’s working and what’s not—we let the numbers tell the story.

How We’re Different

We know that new app users crave a simple experience, so we translate complicated information into a seamless, user-friendly experiences (that don’t require a user manual.)

We’re a close-knit team that stays hands-on with our mobile app design work from start to finish—and we always maintain the client’s original vision as well as the integrity of the creative concept. Our process pivots on an on-going conversation between our internal teams and the client, which helps make sure we’re all headed toward the same goals throughout the process.

We don’t outsource any aspects of design or development, which means we can 100% guarantee high standards for each and every project.

Everything we do is crafted with love, right here in NYC.

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Designed and Developed Exclusively in NYC

At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.


Featured in Top Interactive Agencies

Crafted is ranked Top Ten Digital Agency in NYC.


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Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.