Our Process

Agile Mobile
App Development

Our 8 step mobile app development process ensures the integrity of your vision. From beginning to end, we will walk you through every step.

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1. KICK-OFF & DISCOVERY

At the beginning of development, we take the time to gather the details that will make your mobile app unique and relevant: details of your company, your target market, competitive challenges, and the vision for your end goal. This crucial stage lays a strong foundation that we build on during the creation of your mobile app(s).

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2. MOBILE DEVELOPMENT STRATEGY

Marketing within the mobile space requires a unique strategy. People behave differently when on their phones, and apps are used for different purposes. We will dissect the core functionalities of your app and provide a strategy to define the platforms and APIs we need to achieve your goals.

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3. INFORMATION ARCHITECTURE

The information we gather during the strategy phase will now be gathered into an actionable plan. Our development and UX teams work especially closely during this phase to ensure the integrity of technical functions.

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4. MOBILE DESIGN PROCESS

Here we test that every strategy we theorize in the steps above is technically achievable. We work out possible process bottlenecks very early to smooth out the execution phase as much as possible.

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5. MOBILE CODING & DEVELOPMENT

After you approve your mobile design prototypes, we code the backbone of your app - all completely native to major mobile operating systems.

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6. MOBILE QUALITY ASSURANCE

After coding and before launch, we test for optimization. Is your app easy to use? Is the code fully valid? Does your app integrate with other native OS features? We answer these questions here and take your app through our QA process.

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7. LAUNCH

We work closely with mobile store reviewers to ensure compliance ahead of launch. Once everything is a go, your app will be on the market!

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8. OPTIMIZATION

After launch, we stay with you to ensure that our optimization efforts give you the best launch, not just a viable one. We continue to monitor, analyze and report on the progress of your app to ensure this optimization.

How We’re Different

We understand how great an opportunity the mobile environment can be. We know how mobile app users consume content in the space, and we base our design process around simplicity, accessibility and user friendliness.

Our team is close knit, and we stay hands on with you throughout the entire mobile design process. Your vision becomes our vision, and we pride ourselves on maintaining the integrity of the creative concept.

We outsource nothing. This is the only way to guarantee 100% of our work. Mobile development requires incredibly precise development and quality assurance, and we make sure that you are happy with every step of the process.

Everything we do is crafted with love, right here in NYC.

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Designed and Developed Exclusively in NYC

At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.


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Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.