Featured Website Design

In today’s age of information overload, we’ve always been attracted to finding better ways to simplify the communication of heavy content. There’s a rewarding challenge that comes from creating a great web site that can express so much through so little clutter.

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RESPONSIVE WEBSITE DESIGN

We design beautifully simple, engaging, full screen experiences, all from a mobile-first perspective. Our approach utilizes fluid grid concepts, allowing your content to fluidly adjust to any browser size. You’ll never have to worry about how your site will display on a user’s various devices.

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E-COMMERCE WEBSITE DESIGN

We design and develop custom, full eCommerce solutions catered around you and your business needs, providing you full control of your online inventory and consumer base. We can take on any eCommerce challenge to create a solution that’s effective for both you and your customers.

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CONTENT MANAGEMENT SYSTEM DESIGN

Our CMS solutions are custom designed and developed to fully integrate into your website, providing you with a simple interface and all the tools to manage your online presence. Our goal is to create a seamless experience that makes your business operate more efficiently and effectively via the right tools.

What our Clients are Saying

  • Always a pleasure to work with Crafted. I have great respect for their creative opinion and I really enjoy growing my business alongside their talented team.

    –Gaurav Mirchandani, CEO of One Paper Lane

  • I shared the site with our internal brand team and they really loved it. Thanks so much!

    -- Laurie Truitt, Director, Marketing Strategy, MSNBC & NBC News

Why Choose Crafted?

At Crafted, we have a team that includes some of the top designers and developers in New York City. Over the years, as assembled an A-team of digital professionals who are masters of their trades. From award-winning UX and UI designers, to celebrated Art Directors and expert Technologists, Crafted works with only the best in the industry. We put a hard focus on quality when it comes to our work.

As we move further into a fast-paced, more mobile-centric approach to content consumption, we strive to maintain a level of experience and usability that remains interesting and immersive for the users. There’s a fine balance between streamlined content and unique engagement, which we handle very well.

–Peter Mendez, Managing Partner & Creative Director

At Crafted, we want to make our websites stand out from the crowd. We do this by creating a carefully constructed, clean experience in everything we build. We like to take the most complicated products or business models and present them to users in the clearest, simplest way possible.

Our Web Design Process

We work with big brands, small brands, medium-sized brands and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create and develop unique solutions that cater to our clients needs.

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1. DIGITAL STRATEGY

Before we define any approach, we need to define the websites overall goal. We then need discover opportunities by deep diving and providing a full analysis of content, search engine keywords, competitor analysis, persona work highlighting touch-points and proper channels to engage in. This process will then outline the strategies and plan to achieve our website's goals.

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2. USER EXPERIENCE

Our IA and UX teams optimize your structure, content, and user-flows to make your product intuitive and easy to use. We also provide solutions to better meet business needs and assure the proper user engagement. We rigorously test many different elements of user experience before your site goes live to ensure it’s functioning properly and without any hang-ups before launch.

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3. DESIGN & ART DIRECTION

Our Design team creates a unique overall digital aesthetic for your brand. We provide you with a full exploration of your product, including an overall treatment for photography, custom iconography, button style and navigation. We guarantee the look and feel lines up with your organization’s branding, but also stands out from competitors.

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4. DEVELOPMENT

Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. We also focus on including rich content that improves your site’s overall quality score.

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5. QUALITY ASSURANCE

Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. No element goes untested—we put each component through intensive examination.

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6. OPTIMIZATION & MARKETING

After your product has launched, our marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime loyalty, and ensure a high return on investment by diligently monitoring available metrics. These metrics will allow you to fine-tune your website strategy over time to improve your online activity.

How We’re Different

We know that choosing a digital agency can be an exhaustive process. There are already so many website designers and developers in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of design and development in every site we launch.

We’ve been offering web design & development since the Internet took of in the 90s, and it has been a core element of our business since it began. With hundreds of completed projects under our collective belt, you can rest assured that you’re working with an expert team of experienced, professional website designers and developers.

Bonus: We don’t outsource any aspects of website design or development, which means we can 100% guarantee high standards for each and every project.

Everything we do is crafted with love, right here in NYC.

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Designed and Developed Exclusively in NYC

At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.


Featured in Top Interactive Agencies

Crafted is ranked Top Ten Digital Agency in NYC.


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Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.