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BMW ActiveE

Activate the Future

The BMW Activate the Future site documents a two year field trial where we follow a fleet of 700 BMW ActiveE cars, BMW's first Electrical Vehicle, and 700 BMW Electronauts, on the past, present and future state of EVs in the urban environment. Together with BMW, forever changing the future of mobility.

Our BMW ActiveE - Activate the Future Campaign case study

To help answer many question at our dealerships we introduces the BMW ActiveE iPad app designed to alleviate range anxiety, help illustrate your carbon impact and potentially show you the benefits and cost savings of not having to stop at the gas station.


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