Content Marketing
It's all about
Content Marketing
Most content work arrives as a shopping list of assets. We start further back, with what the brand is actually saying and who needs to hear it. Messaging and voice. The copy that carries a website, page by page and product by product. The content model underneath it, so your team can keep writing after we leave.
When a campaign needs film or photography we direct it. The value we sell is the thinking, not the crew.
What our Clients are Saying
Crafted remains an integral part of all of the Cities success and growth. Their creative content marketing continues to impress and impact all of our ventures. Couldn't have asked for a better creative partner.
– Luiz Aragon - Development CommissionerContent Marketing Services
Content Marketing
from the inside out
Every channel your audience touches needs something to say. We decide what that is before anyone picks up a camera. The strategy and the words are made in house, and when the idea needs film, photography or motion, we direct it so the craft always serves the thinking.
Messaging and Voice
What the brand says and how it sounds, written down clearly enough that anyone on your team can carry it. The foundation every other piece of content stands on.
Website Copy
The words that do the selling on your site, written alongside the design rather than poured in at the end. Page by page, product by product.
Content Strategy
Which stories to tell, where they live and who they are for. A plan that connects the brand to every channel instead of feeding each one an asset at a time.
Content Systems
The content model underneath the site. Templates, structure and guidelines so your team can keep publishing well after launch.
Film and Photography
When the story needs to be seen, we direct it. Brand films and photography shaped by the same thinking as the words.
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Social and Motion
Content cut for the feed. Social, animation and 3D, planned around what the brand is saying rather than what the calendar needs filled.
Content Marketing Talk
Stay up to date on all that is Content Marketing, and what's happening in all of our digital endeavors.
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Let’s work on content marketing together
We're passionate about content marketing, innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started on your content marketing strategy.
