Branding
Branding Best Practices for 2020
Over the years, the business environment has drastically transformed. Gone are the days when a few powerful conglomerates used to...
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.
At Crafted, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations.
MusicFolio is the first successful app to allow Users the freedom to annotate and convert sheet music into digital files. Equipped with precise metronomes, tuners and grand scale piano, it’s the essential iOS experience for every serious musician or band.
Just a 30 minute train ride from NYC, New Rochelle has become the new destination for young, creative professionals. To usher in the next wave of Millenials, Crafted was called upon for consultation work to help the city rebrand itself in an effort to put New Rochelle back on the map.
Partnering with One Paper Lane Inc., Crafted helped launch the successful startup by designing and developing their entire front-end digital marketing and advertising experience, as well as their full consumer facing product.
For 15 years, AppleInsider has provided the most up-to-date, comprehensive coverage of all things Apple direct to your desktop. Now, with the launch of the free AppleInsider app, you can access all of the in-depth reporting you've come to expect from AppleInsider on your iPhone and iPod touch.
Derived from the Indigenous Australian belief system of dream tracks across the land, Songline is the first of its kind. In today's saturated world of travel apps, the Songline platform allows friends and family to recommend and share their favorite experiences and destinations.
We branded, designed, developed and helped launch The Lost Sense, a Brooklyn-based chocolate boutique focused on taking you back to an unadulterated happiness of mind and palette. Packaging, photography and custom artwork were all created to support the newly established chocolatier.
The first of its kind, “Oh!” gives students the opportunity to interact directly with industry professionals through live streaming video dialogue. The rich media platform bridges the gap between the aspiring millennial and the seasoned veterans.
Madison avenue jewelry shop to the ultra-trendy approached us for a much needed makeover. We delivered a clean and modern jewelry site, custom built around their existing in-house point of sale system.
A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.
Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.
Stay up to date on all that is branding, and what's happening in all of our digital endeavors.
Over the years, the business environment has drastically transformed. Gone are the days when a few powerful conglomerates used to...
Some brands just seem to get it right. Just look at Amazon and its tremendous rise within the e-commerce and...
For several decades, businesses have been making use of slogans as part of their branding and marketing efforts. Most businesses,...
–Bryan Wethington, Founder & CEO of MusicFolio
There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every site we launch.
Bonus: We don’t outsource any aspects of website design or development, which means we can 100% guarantee high standards for each and every project.
We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility and achieve unexpected results.
Top Interactive Agencies
Crafted is ranked Top Ten Digital Agency in NYC.
Discover a new side to your company with a dedicated & innovative branding agency in NYC. Looking to rebrand or start from the scratch? Give us a call, our experienced branding team is here to guide you through the process.
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