Branding
The New Rules of Branding
The challenges that brands have to deal with in the modern business landscape aren’t exactly “easily manageable”. They are far…
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.
At Crafted, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations.
A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.
Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.
Stay up to date on all that is branding, and what's happening in all of our digital endeavors.
The challenges that brands have to deal with in the modern business landscape aren’t exactly “easily manageable”. They are far…
Branding is important for businesses in general. It doesn’t matter how big or small you are. In fact, many big…
When you hear the word ‘brand,’ what’s the first thing that pops into your head? Chances are, you recall large...
Here are a few helpful tips to brand on a budget Branding is one of the most crucial steps when…
For several decades, businesses have been making use of slogans as part of their branding and marketing efforts. Most businesses,...
It doesn’t matter how big or small your business is. If you aren’t paying attention to your branding, you’re making…
Redesigning their website is something that most businesses indulge in. Their motivations to do so can vary from improving customer…
Any business with a basic idea of how marketing and sales work, knows that branding forms a foundational element here.…
When it comes to cost-effective methods of marketing your brand, there are several strategies that you can rely on. One…
– Bryan Wethington, Founder & CEO of MusicFolio
There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every brand we launch.
Bonus: We don’t outsource any aspects of of our work, which means we can 100% guarantee high standards for each and every project.
We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility and achieve unexpected results.
Discover a new side to your company with a dedicated & innovative branding agency in NYC. Looking to rebrand or start from the scratch? Give us a call, our experienced branding team is here to guide you through the process.
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