Branding
Why Branding for Startups is So Important
According to the U.S. Small Business Administration, there were 30.7 million small businesses in 2019 across the country. Looking from...
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.
At Crafted, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations.
A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.
The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.
A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.
What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.
Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.
There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every brand we launch.
Bonus: We don’t outsource any aspects of of our work, which means we can 100% guarantee high standards for each and every project.
– Bryan Wethington, Founder & CEO of MusicFolioStay up to date on all that is branding, and what's happening in all of our digital endeavors.
According to the U.S. Small Business Administration, there were 30.7 million small businesses in 2019 across the country. Looking from...
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Discover a new side to your company with a dedicated & innovative branding agency in NYC. Looking to rebrand or start from the scratch? Give us a call, our experienced branding team is here to guide you through the process.
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