Branding Strategy

Driving
Impactful Results

A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning to achieve the expected business results.

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BRAND VISUAL IDENTITY

The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.

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BRAND VOICE

A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.

BRAND GUIDELINES

Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.

Branding Resources

Branding Talk

Stay up to date on all that is branding, and what's happening in all of our digital endeavors.

What our Clients are Saying


  • “Crafted was able to nail down a great logo for MusicFolio. They even helped me out with a strong tagline and creative writing throughout the app and marketing website.”

    bryan-wethington-musicfolio–Bryan Wethington, Founder & CEO of MusicFolio

    Branding Company

    How We’re Different

    There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every site we launch.

    Bonus: We don’t outsource any aspects of website design or development, which means we can 100% guarantee high standards for each and every project.

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    Designed and Developed
    Exclusively in NYC

    We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility and achieve unexpected results.


    Featured in Top Interactive Agencies

    Crafted is ranked Top Ten Digital Agency in NYC.


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    Contact Us About Branding

    Let’s talk Branding

    Discover a new side to your company with a dedicated & innovative branding agency in NYC. Looking to rebrand or start from the scratch? Give us a call, our experienced branding team is here to guide you through the process.

    Contact us Today