As the #1 audio fitness app, Aaptiv gives you unlimited access to thousands of workouts and programs, created and guided by world-class certified trainers.
Crafted partnered with the Aaptiv team to help launch and rebrand their entire platform. We began by bringing new art direction, iconography and a vibrant new color palette to its website and digital magazine. The redesign helped organize all of Aaptiv’s content, increase user time and boost signups for the mobile app experience. We also helped define a CRM and digital marketing strategy to improve retainment and conversion.