Featured Work


Trainer-led, music-driven audio workout app & magazine

As the #1 audio fitness app, Aaptiv gives you unlimited access to thousands of workouts and programs, created and guided by world-class certified trainers.

Crafted partnered with the Aaptiv team to help launch and rebrand their entire platform. As part of the rebrand we created a new art direction, iconography and vibrant new color palette for the brand.

The new website and digital magazine redesign's main focus was to help organize all of its content, increase user time spent on the site and increase signups for the mobile app experience. We were able to accomplish this by establishing personas, optimizing landing pages and overall conversion throughout their platforms.

We also helped define a CRM and digital marketing strategy, that helped with retainment and conversion.