SERVICES
One Team, Start to Finish
Most work starts in one place and travels. A brand programme becomes a site. A site becomes a campaign. A campaign becomes the reason to revisit the brand. We built the brand and the site for City of New Rochelle, then did the same for its parks department. We designed and built for The New York Times, Under Armour, Banana Republic and Bloomberg Philanthropies, ran three campaigns for BMW and four films for Kiehl's. The six services below are how that work is organised, not six separate departments you have to brief.
Branding
Positioning, naming, identity systems and the guidelines your team and your vendors work from. The brand has to hold up in a pitch deck, on a package and at a favicon.
Branding Work
Website Design
Design for the site people actually use: the structure, the typography, the pacing, and the details that make a page feel considered rather than assembled.
Design Work
Web Development
Custom builds on WordPress, Shopify and Shopify Plus, headless when the catalog or the campaign calendar needs it, with the integrations behind them. Built so your team can run it without calling us.
Development Work
Strategy
The research and the argument before the design: who the customer is, what the category rewards, and where the brand can stand that the competition cannot.
Our Approach
Digital Marketing
Search, paid, email and social, run against the site rather than beside it, so the traffic lands somewhere that converts.
Marketing Work
Content
Campaign films, photography, editorial and the content calendar behind them. We art direct and produce, then build the place it lives.
Content WorkALSO
Work That Sits Alongside
App design and app development, search engine optimization, and video production. These usually arrive attached to a brand or a build rather than on their own, and they are listed here so you know they are in house.
WHY CRAFTED
Asked Back, Not Just Hired
FAQs
Frequently Asked Questions
What does Crafted do?
Do you take on branding without the build?
Do you take on a build without the branding?
What platforms do you build on?
How long does a project take?
A brand programme runs about 8 to 12 weeks. A site runs about 10 to 14 weeks for a focused build and 4 to 7 months for a large one with integrations. The two often run together.
Do you work outside New York?
Yes. We have offices in New York and Miami and clients across the country, from global brands to founder led labels.
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Let’s work together
We're passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.
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