FASHION WEB DESIGN & DEVELOPMENT
Brand-First Fashion & Apparel
Fashion is one of the most brand driven categories on earth. The garment is part of it, the brand is the rest. We have built and run digital for ASICS, IZOD, Under Armour, Banana Republic and Adore Me, and launched emerging labels like Freshneck, Jemma Bag and Arthetica. Crafted designs and builds the storefront, the brand site and the campaign work behind them, at a standard that holds up next to the closet it is competing with.
Why We're Right
We Know Fashion
Fashion has been a core practice of ours for over a decade. We’ve worked with global athletic brands, heritage American houses, luxury jewelry, and emerging DTC labels — building brand systems, ecommerce experiences, and campaign creative that hold up against the world’s most demanding visual standards.
Global athletic & lifestyle brands
We led the market launch of the ASICS GT-2000 footwear line — digital marketing paired with out-of-home activations across major markets. Our team has also delivered work for Nike and Under Armour, where the bar for visual execution and brand discipline is as high as it gets.
Heritage American houses
For IZOD we modernized the digital presence to improve cross-brand visibility and sales — the kind of refresh that takes a heritage label and makes it relevant to a new generation without losing its equity. We've also delivered work for Banana Republic, navigating the parent-company brand systems that come with mass-retail platforms.
DTC & emerging fashion brands
For Solos, the startup travel apparel brand, we built the entire branded ecommerce experience from the ground up — including global packaging design and brand swag systems. Emerging brands need everything at once: positioning, identity, ecommerce, packaging, content. We're built to deliver that as one cohesive launch, not five disconnected workstreams.
Luxury jewelry & specialty retail
For Nirav Modi we built the digital flagship for the brand's Madison Avenue launch — a cinematic ecommerce experience designed to stand alongside Cartier and Harry Winston. For Works Gallery we revamped the Madison Avenue jewelry boutique's site into a modern, custom-built ecommerce experience. Luxury retail demands a level of visual restraint and craft most agencies can't sustain — we can.
Ecommerce platform & omnichannel fluency
We design and build fashion ecommerce on Shopify, Shopify Plus, Magento, BigCommerce, and headless WordPress — picking the right platform for the price point, the catalog complexity, and the team that has to run it. We also bridge digital and physical with omnichannel work: pop-ups, retail signage, in-store digital, and integrated campaigns that make a brand feel like one experience whether you discover it on Instagram or on Madison.
WHAT WE DO FOR FASHION BRANDS
Dress for Success
Fashion brands need a site that sells and a brand worth selling. We do both, from the storefront and the product data behind it to the identity, the campaign and the packaging it ships in.
Fashion Ecommerce & DTC Web Design
We build fashion ecommerce on Shopify and WordPress — high-resolution product galleries, story-driven collection pages, frictionless mobile checkout, and the editorial moments (founder story, atelier, fabric provenance) that justify the price. The site should feel as considered as the clothes: typography, pacing, photography, and a checkout flow that doesn't break the spell.
Ecommerce Work
Apparel & Fashion Website Development
We build on Shopify and Shopify Plus, on WordPress and WooCommerce, and headless when the catalog or the campaign calendar demands it. Product data stays clean across seasons, size and fit guidance cuts returns, wholesale and retail run side by side, and checkout survives a drop. For Under Armour and Banana Republic that runs at global scale across regions and currencies. For Freshneck it was a subscription model for ties. For Jemma Bag and Arthetica it was the first real storefront for a founder led label.
Web Development
Brand Strategy & Positioning for Fashion
Before we touch a logo, we figure out the brand's point of view. Who's the customer, what's the wardrobe story, and what makes the line worth its price? We craft positioning, naming, and tone of voice that gives you somewhere to stand in a crowded category — premium without being precious, accessible without being commodity.
Brand Strategy
Fashion Identity & Visual Language
Fashion identity has to live everywhere — woven labels, hangtags, swing tickets, retail signage, runway invites, scaled down to a tab favicon. We design logo systems, monograms, typography, color palettes, and photographic direction built for the realities of fashion: print, packaging, retail, ecommerce, social, and the press kit, all reading as the same brand.
Identity Work
Lookbooks, Campaigns & Art Direction
The campaign defines the season. We art-direct lookbooks, seasonal campaigns, runway collateral, and editorial — model styling, location, lighting, retouching, and the pacing of the imagery across web, print, and social. The result is a season that reads as one cohesive story instead of disconnected drops.
Campaign Work
Packaging, Hangtags & Retail
Fashion packaging is part of the brand experience — the box that arrives, the dust bag, the ribbon, the hangtag, the in-store collateral, the wholesale catalog. We design the systems that turn the unboxing into content the customer wants to post and the retail floor into a brand environment.
What our Clients are Saying
You guys have transformed Works Gallery into an exceptional brand of great integrity and distinction.
– – Frank Pereira, CEO, Works GalleryWhy Crafted?
Your Fashion Marketing Partner
Most fashion brands start with the cheapest path — a freelance designer for the lookbook, a Shopify theme for the site, a social agency for the launch campaign. We’ve been hired three years later by every one of those brands to do the work properly. Here’s the difference.
The cheap option gives you a logo and a homepage. No documented brand, no editorial voice, no system that survives the next collection drop, no ecommerce architecture that holds up at scale, no plan for what happens when the brand needs to launch a second line, open a flagship, or compete against a better-funded entrant.
A real partnership with Crafted gives you the system. The brand is documented. The site is built to scale across collections, regions, and channels. The lookbook, the campaign, and the ecommerce experience all read as one brand. When the next season ships, the work compounds instead of starting over.
Fashion brands that want to compete on price can probably skip this conversation. Fashion brands that want to compete on the brand generally end up working with an agency that takes the brand as seriously as the design team does.
FAQs
Frequently Asked Questions
Can you art direct our lookbook or seasonal campaign?
Yes. We art direct lookbooks, campaign shoots and seasonal content, and we build the site that carries them.
Can you work with a fashion startup that has no site yet?
Yes. For a new label we set the brand, build the first storefront and hand over a site the founder can run. That usually means Shopify to start, with a path to a custom build once volume justifies it.
Do you build fashion ecommerce websites?
Do you work with emerging designers, or only established houses?
Both. We have launched founder led labels including Freshneck, Jemma Bag and Arthetica, and we run digital for global brands including ASICS, IZOD, Under Armour and Banana Republic.
How long does a fashion website take to build?
A focused DTC storefront takes about 10 to 14 weeks from kickoff to launch. A larger build with wholesale, multi region or ERP integration takes 4 to 7 months.
What does a fashion web design project cost?
Most fashion and apparel site projects run between $60,000 and $250,000 depending on catalog size, integrations and how much brand work comes with the build. A focused storefront for an emerging label starts lower, a global multi region build runs higher.
What systems do you integrate with?
Inventory and ERP, 3PL and fulfillment, PIM for product data, email and loyalty, and the retail systems already in place. We also migrate catalogs from an existing platform without losing search rankings.
What’s included in a fashion brand identity package?
Positioning, naming where it is needed, logo and identity system, typography and color, packaging and hangtags, and the brand guidelines your team and your factories work from.
Contact Us
Let’s work together
Crafted is an award winning Apparel and Fashion Website Design company in New York City. We hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.
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