Beauty & Fashion Digital Agency
Brand-First Fashion & Apparel
Fashion is one of the most brand-driven categories on earth. The garment is part of it — the brand is the rest. Crafted builds fashion and apparel brands that earn a place in the customer's closet and feed: positioning, naming, identity, lookbook art direction, and ecommerce experiences refined enough for the price point. From emerging designers to global houses, we treat the brand as the product.
Why We're Right
We Know Fashion
Fashion has been a core practice of ours for over a decade. We’ve worked with global athletic brands, heritage American houses, luxury jewelry, and emerging DTC labels — building brand systems, ecommerce experiences, and campaign creative that hold up against the world’s most demanding visual standards.
Global athletic & lifestyle brands
We led the market launch of the ASICS GT-2000 footwear line — digital marketing paired with out-of-home activations across major markets. Our team has also delivered work for Nike and Under Armour, where the bar for visual execution and brand discipline is as high as it gets.
Heritage American houses
For IZOD we modernized the digital presence to improve cross-brand visibility and sales — the kind of refresh that takes a heritage label and makes it relevant to a new generation without losing its equity. We've also delivered work for Banana Republic, navigating the parent-company brand systems that come with mass-retail platforms.
DTC & emerging fashion brands
For Solos, the startup travel apparel brand, we built the entire branded ecommerce experience from the ground up — including global packaging design and brand swag systems. Emerging brands need everything at once: positioning, identity, ecommerce, packaging, content. We're built to deliver that as one cohesive launch, not five disconnected workstreams.
Luxury jewelry & specialty retail
For Nirav Modi we built the digital flagship for the brand's Madison Avenue launch — a cinematic ecommerce experience designed to stand alongside Cartier and Harry Winston. For Works Gallery we revamped the Madison Avenue jewelry boutique's site into a modern, custom-built ecommerce experience. Luxury retail demands a level of visual restraint and craft most agencies can't sustain — we can.
Ecommerce platform & omnichannel fluency
We design and build fashion ecommerce on Shopify, Shopify Plus, Magento, BigCommerce, and headless WordPress — picking the right platform for the price point, the catalog complexity, and the team that has to run it. We also bridge digital and physical with omnichannel work: pop-ups, retail signage, in-store digital, and integrated campaigns that make a brand feel like one experience whether you discover it on Instagram or on Madison.
Fashion Marketing Solutions
Dress for Success
Think of it as your brand's backstage pass to success. It's more than just pretty pictures. It's about crafting a story. Connecting with your audience. Driving sales. We're talking branding, digital magic, influencer collaborations, and content that pops. Everything you need to shine.
Brand Strategy & Positioning for Fashion
Before we touch a logo, we figure out the brand's point of view. Who's the customer, what's the wardrobe story, and what makes the line worth its price? We craft positioning, naming, and tone of voice that gives you somewhere to stand in a crowded category — premium without being precious, accessible without being commodity.
Learn More
Identity & Visual Language
Fashion identity has to live everywhere — woven labels, hangtags, swing tickets, retail signage, runway invites, scaled down to a tab favicon. We design logo systems, monograms, typography, color palettes, and photographic direction built for the realities of fashion: print, packaging, retail, ecommerce, social, and the press kit, all reading as the same brand.
Learn More
Lookbooks, Campaigns & Art Direction
The campaign defines the season. We art-direct lookbooks, seasonal campaigns, runway collateral, and editorial — model styling, location, lighting, retouching, and the pacing of the imagery across web, print, and social. The result is a season that reads as one cohesive story instead of disconnected drops.
Learn More
Ecommerce & DTC Web Experience
We build fashion ecommerce on Shopify and WordPress — high-resolution product galleries, story-driven collection pages, frictionless mobile checkout, and the editorial moments (founder story, atelier, fabric provenance) that justify the price. The site should feel as considered as the clothes: typography, pacing, photography, and a checkout flow that doesn't break the spell.
Learn More
Packaging, Hangtags & Retail
Fashion packaging is part of the brand experience — the box that arrives, the dust bag, the ribbon, the hangtag, the in-store collateral, the wholesale catalog. We design the systems that turn the unboxing into content the customer wants to post and the retail floor into a brand environment.
What our Clients are Saying
You guys have transformed Works Gallery into an exceptional brand of great integrity and distinction.
– – Frank Pereira, CEO, Works Gallery
Why Crafted?
Your Fashion Marketing Partner
Most fashion brands start with the cheapest path — a freelance designer for the lookbook, a Shopify theme for the site, a social agency for the launch campaign. We’ve been hired three years later by every one of those brands to do the work properly. Here’s the difference.
The cheap option gives you a logo and a homepage. No documented brand, no editorial voice, no system that survives the next collection drop, no ecommerce architecture that holds up at scale, no plan for what happens when the brand needs to launch a second line, open a flagship, or compete against a better-funded entrant.
A real partnership with Crafted gives you the system. The brand is documented. The site is built to scale across collections, regions, and channels. The lookbook, the campaign, and the ecommerce experience all read as one brand. When the next season ships, the work compounds instead of starting over.
Fashion brands that want to compete on price can probably skip this conversation. Fashion brands that want to compete on the brand generally end up working with an agency that takes the brand as seriously as the design team does.
FAQs
Frequently Asked Questions
Can you art-direct our lookbook or seasonal campaign?
Yes. We handle creative direction end-to-end — concept, mood boards, casting direction, location, photography and video production oversight, retouching guidelines, and the layouts for digital, print, and social. We can run the shoot or work with your existing photographers; either way the season reads as one cohesive story.
Do you build fashion ecommerce websites?
Yes. We build DTC and luxury ecommerce experiences on Shopify and WordPress — story-driven collection pages, high-resolution product galleries, frictionless mobile checkout, and the editorial moments that justify the price. Sites that feel as considered as the clothes.
Do you work with emerging designers, or only established houses?
Both. We’ve branded global houses and we work with founders launching their first collection. The deliverables scale with the stage: a young designer might need positioning, a logo, a lookbook, and a Shopify store, while an established house might need a full identity refresh and a flagship ecommerce rebuild. The strategy is the same — make the brand worth the price.
How long does a fashion branding project take?
A focused brand identity project typically runs 8–12 weeks. A full launch — positioning, identity, lookbook direction, packaging, and ecommerce — usually runs 4–6 months depending on shoot logistics and launch date. We scope it backwards from your season delivery or relaunch deadline.
What’s included in a fashion brand identity package?
Typically: brand positioning and tone of voice, naming (if needed), primary logo and secondary marks, monogram, color palette, typography system, photography art direction, and a brand guidelines document. From there we extend the system into hangtags, packaging, lookbooks, ecommerce, and wholesale collateral — wherever the brand needs to show up.
Contact Us
Let’s work together
Crafted is an award winning Apparel and Fashion Website Design company in New York City. We hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.
Contact Us
