Why Clients Stay
Most education work isn’t a project. It’s a relationship.
A school’s website is never finished. Programs launch, campuses open, an accreditation cycle hits, a new dean wants a new section, enrollment season demands a landing page by Friday. The institutions that win the enrollment, the faculty, and the donors aren’t the ones who bought the prettiest website three years ago. They’re the ones with a team on the other end of the phone who already knows their system. That’s the work we do, and it’s why our education clients tend to stay for years, not months.
Syracuse University, the University of South Carolina, Success Academies, Ascend Public Charter Schools, the New York Youth Symphony, and Repertorio Español are all part of our education practice. Each came to us needing more than a logo or a launch. They needed websites built to last, recruitment campaigns that actually convert, and a partner who would still be there when the next semester, the next program, and the next audit came around.
Web, Dev & Marketing
Built, run, and maintained, all under one roof
An education engagement with Crafted is full-service. We design the brand, build the website, run the recruitment campaigns, and produce the content — or any subset of that, depending on what your institution already owns. Education clients typically work with us on:
Website Design & Development
Fast, accessible websites for universities, schools, networks, and edtech platforms, built for mobile first. Recruitment funnels, program microsites, admissions flows, and architectures that span multiple schools, built on WordPress, headless stacks, or custom CMS, whatever the team can actually run.
Learn MoreRecruitment & Enrollment Marketing
Digital campaigns that turn interest into applications. Paid media, content, and landing pages optimized to convert, aimed at students, parents, faculty, and donors, reported against the enrollment numbers that matter.
Learn MoreOngoing management & support
The part most vendors skip. Hosting, updates, accessibility monitoring, seasonal campaign work, new program pages, and a team that already knows your platform when you need something shipped this week.
Learn MoreStrategy & edtech product
Positioning, information architecture, and UX for institutions and the platforms that sell to them. Onboarding flows, dashboards, and admin interfaces for edtech companies whose product has to feel as considered as the pitch.
Learn MoreAccessibility & Compliance
WCAG 2.1 AA, Section 508, and ADA built in from the first wireframe, with documentation and ongoing monitoring. For education, accessibility is the floor.
Learn MoreBrand Strategy & Visual Identity
When an institution needs it: positioning, visual system, and the editorial voice that holds a growing network together. The brand serves the recruitment, not the other way around.
Learn MoreWhere We Work
The corners of education where we’ve compounded
Two decades in, our education work clusters in a tight set of categories, the places where the website and the campaigns are doing real enrollment and mission lifting, not decorating a brochure.
Higher Education & Universities
Syracuse University and the University of South Carolina are part of our practice. Accessible enrollment funnels, recruitment campaigns, and the content systems that scale across colleges, schools, and academic departments, maintained season after season.
K-12 networks, charter schools & districts
Success Academies and Ascend Public Charter Schools are part of our practice. Websites that span a whole network, recruitment across every school, campaigns aimed at parents, and the ongoing support a growing network needs as it opens new schools.
Independent & Private Schools
Website and digital experience for institutions where every admissions decision is personal and every parent expects polish that matches the tuition.
Edtech & education SaaS
Product UX, web, and growth marketing for platforms selling to teachers, administrators, districts, and institutions, where the product story has to translate to a buy decision without losing credibility.
Arts & Cultural Education
The New York Youth Symphony and Repertorio Español are part of our practice. Institutions driven by mission, with deep school and community programs, where the work itself is the proof.
Continuing Education & Workforce Development
Programs for adult learners and employer partnerships, where the conversion is enrollment in a credential, not a four year degree.
Why Crafted
The agency that’s still there after launch.
Most institutions start with the cheapest path: a freelancer for the redesign, a vendor for the build, an internal team stretched too thin. The site launches, the vendor moves on, and eighteen months later the school is paying someone else to figure out a platform nobody documented. We get hired to clean that up more often than we get hired to start fresh.
The vendor model sells you a launch. After that you’re on your own: no one who knows your CMS, no accessibility monitoring, no recruitment funnel that anyone’s actually tuning, no plan for the new program, the new campus, or the OCR complaint.
A partnership with Crafted is built to last. The site is accessible on day one and stays that way. The recruitment campaigns get measured and adjusted every cycle. When the board asks for a new program page, a microsite, or three years of digital strategy, the team that built the platform is the team that answers, not a stranger reading your codebase for the first time.
Institutions that want a quick redesign and a handshake can find a cheaper vendor. Institutions that want to be the school students, parents, and faculty actively choose, and stay chosen, generally end up with a partner who treats the website and the enrollment numbers as an ongoing job, not something delivered once and forgotten.
FAQs
Frequently Asked Questions
Can you run student and applicant recruitment marketing?
Yes, it’s one of the most common reasons education clients hire us. We combine brand positioning, targeted digital advertising, content, and landing pages optimized to convert, to increase qualified applications from the right prospective students, and we report on the analytics that correlate with enrollment. We can run the strategy, produce the creative, manage the media, or all three.
Can you work with edtech platforms, not just institutions?
Yes. About a third of our education work is on the product side: web, UX, and growth marketing for edtech and education SaaS companies selling into K-12 districts, higher ed, or directly to learners. The strategy and conversion mechanics differ from an institutional engagement, but the discipline is the same.
Do you build ADA / WCAG / Section 508 compliant websites?
Every website we build for an education client meets WCAG 2.1 AA as a baseline. We provide accessibility audits, remediation documentation, and ongoing compliance monitoring as the site evolves. For institutions facing OCR complaints or active remediation orders, we’ve handled that work too.
Do you build education websites, or just market them?
Both, and we keep running them after launch. We design and develop accessible websites for universities, K-12 networks, independent schools, and edtech platforms, then handle the recruitment campaigns, the seasonal updates, the new program pages, and the ongoing accessibility monitoring. Most clients hire us for the build and stay with us for the management.
Do you have experience with education procurement and RFPs?
Yes. Many education projects involve RFPs, review committees with many stakeholders, board approvals, and phased rollouts. We’re experienced scoping work for institutional procurement and delivering within those frameworks, including the documentation, presentations, and reporting cadence that make a public review process go smoothly.
Do you offer ongoing website management and support?
Yes, and it’s a core part of how we work. Hosting, updates, security, accessibility monitoring, seasonal campaign work, and new pages on demand, with a team that already knows your platform, so you’re not explaining your CMS from scratch every time something needs to ship. This is the difference between a vendor and a partner, and it’s why our education relationships run for years.
Do you work with universities, K-12 and districts, or edtech?
All of them. Our education practice spans higher education, K-12 networks and charter schools, independent and private schools, school districts, edtech and education SaaS, arts and cultural education, and workforce development. The common thread is institutions where the website and the recruitment are doing real enrollment work.
How much does an education project cost?
Focused projects (a new website, a recruitment campaign, an accessibility remediation) typically start in the $25,000 to $60,000 range and scale up for full build and manage engagements at the network or university level. Ongoing management is scoped separately as a monthly or annual retainer. We don’t do hourly; every project gets a fixed scope and a fixed number after the first conversation.
Let’s Talk
Build the education website your mission deserves, with a team that stays
The first conversation is free, takes thirty minutes, and ends with a written summary of what the project would look like. No pitch deck, no pressure. Just a clear sense of whether we’re the right long term partner for what you’re building.
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