The fast paced world of sports and entertainment has been an integral part of our DNA. Our team has worked on brands like Nike, Under Armour, the NBA, the NFL, MLB and Revolt TV. We have been integral at bringing these brand to life through digital throughout the years.
Action is your game and our team is ready for the challenge. Our proven track record of digital excellence in the sports and entertainment vertical is unmatched and our team is looking forward to defending its title and proving it once again.
In the world of sports and fitness, a brand isn't just a logo; it's a story that inspires and ignites passion. At Crafted, we understand what motivates athletes and fitness enthusiasts. We'll help you craft a brand narrative that resonates deeply, from a compelling brand strategy and an impactful tagline to a visual identity that captures the essence of your brand. Our team has the expertise to propel your brand past the finish line and into the hearts and minds of your target audience.
Learn MoreYour website is your digital headquarters, and Crafted will ensure it shines. We design and develop user-friendly, mobile-first websites that are not only visually appealing but also optimized for performance. Lightning-fast loading speeds, intuitive navigation, and seamless user experiences are just a few of the elements we incorporate to ensure your website provides a winning experience for every visitor.
Learn MoreCrafted designs custom e-commerce solutions tailored to the unique needs of your sports or fitness business. We put you in complete control of your online inventory and fan base. Whether you're selling workout gear, training programs, or memberships, we can tackle any e-commerce challenge and create a platform that's a win for both you and your customers. We'll help you build a seamless online experience that drives sales and strengthens your brand.
Learn MoreForget page two. Crafted's SEO strategies are designed to get you to the top of search results. We combine in-depth keyword research, on-page optimization, and link-building tactics to improve your organic visibility. Whether you're a local gym targeting neighborhood searches or a national sports brand vying for broader reach, we'll develop a tailored SEO plan to drive qualified traffic to your website and boost your online presence. We focus on both local SEO for brick-and-mortar businesses and broader keyword targeting for online brands, ensuring your target audience can find you.
Crafted's PPC campaigns are laser-focused, targeting the precise demographics you need to reach. We don't waste your budget on generic ads; instead, we craft compelling ad copy and utilize advanced targeting options to connect with potential customers who are actively searching for your products or services. Our expertise in keyword research, ad optimization, and conversion tracking ensures maximum ROI, driving qualified leads and increasing your sales.
Crafted will ignite your social media presence, building a vibrant community around your brand. We go beyond simply posting content; we create engaging experiences that resonate with your audience. Think viral-worthy videos, interactive contests, and strategic influencer collaborations. We'll help you develop a social media strategy that not only boosts brand awareness but also drives traffic to your website, generates leads, and cultivates a loyal following.
Crafted creates content that connects with your audience on a deeper level. We produce blog posts, videos, infographics, and other forms of content that educate, entertain, and inspire action. Our content strategy is designed to not only attract visitors to your website but also establish you as a thought leader in the sports and fitness industry, ultimately driving conversions and building brand loyalty.
Crafted's email marketing strategies are designed to nurture leads and build lasting relationships with your subscribers. We'll help you create targeted email campaigns that deliver valuable content, promote special offers, and encourage repeat business. We'll segment your audience, personalize your messaging, and track your results to ensure maximum engagement and conversion rates.
Crafted connects you with the right influencers – athletes, trainers, fitness gurus – who can amplify your message and reach a wider audience. We identify influencers whose values align with your brand and develop strategic partnerships that drive authentic engagement and measurable results. From product reviews to sponsored posts, we'll help you leverage the power of influencer marketing to boost brand awareness and drive sales.
At Crafted, we're obsessed with ROI. We track everything, from website traffic and social media engagement to lead generation and sales conversions. We provide you with regular reports and in-depth analysis, so you can see exactly how your marketing campaigns are performing. We believe in transparency and data-driven decision-making, ensuring your marketing investments are delivering the results you expect.
Our solutions are all catered to your unique brand and are always backed by research and data. We also love to A/B test everything we recommend to ensure everything is optimized for your audience.
In the competitive sports and fitness market, every click matters. Crafted understands the game and builds winning e-commerce conversion funnels – the plays that lead to touchdowns. We treat each stage of the customer journey, from awareness to purchase, like a crucial part of a training regimen. Using cutting-edge tools, we track every interaction, analyze data, and optimize user flow to maximize conversions. We'll get your audience off the sidelines and into the game, turning browsers into buyers, followers into fans, and prospects into champions. Let Crafted design your winning e-commerce strategy.
Before we even think about game plans, we need to understand your ultimate goal. What's the championship you're aiming for? At Crafted, we dive deep, analyzing everything from your current content and search engine keywords to your competition and the perfect channels to connect with your fans. We'll map out the route to victory, outlining a clear plan to achieve your objectives. Once we know the playing field inside and out, we'll help you craft your brand's image, define your target audience, find your voice, and nail your visual aesthetic. We'll cover every aspect of your branding needs, from the logo on your jersey to the tone of your social media posts.
In the sports and fitness world, social media is where the action happens. It's the key to staying connected with your fans, building a community, and creating a buzz around your brand. It's more than just posting pictures; it's about engaging, inspiring, and driving interaction that translates into real results. At Crafted, we'll help you build a social media strategy that scores big, turning followers into loyal fans and casual observers into brand advocates.
Think of your CRM as your coaching staff. We'll develop the strategies and implement the technologies to manage every interaction with your customers, from their first touchpoint to their lifelong loyalty. We analyze the data, understand their needs, and personalize their experience. We'll help you build stronger relationships, boost customer retention, and drive sales growth across all channels – your website, live chat, email, and social media.
In the digital arena, visibility is key. We'll help you outmaneuver the competition and reach a wider audience through smart SEO and SEM strategies. We'll target the most relevant keywords for your niche, ensuring you rank high in search results, both locally and nationally. We'll get your brand in front of the people who are actively searching for what you offer.
Your e-commerce platform is your digital stadium. It's where fans come to engage with your brand and make their purchases. At Crafted, we're experts in building high-performing e-commerce solutions. Whether it's a custom-built platform or a leading open-source package, we'll create a seamless and scalable experience that meets your unique needs. We integrate with payment gateways, reporting tools, and marketing platforms to ensure your e-commerce engine is running smoothly. We'll help you build a digital stadium that's packed with fans and drives revenue.
We're not just an agency; we're your strategic partner. We're invested in your success. We're not just marketers; we're storytellers. We understand the power of narrative. We craft compelling stories that resonate with your audience. We're also not just digital experts; we're brand builders. We help you create a brand that stands out from the crowd. We're not just service providers; we're collaborators. We work closely with you to understand your vision and goals. We're not just about short-term wins; we're about long-term growth. We help you build a sustainable brand that thrives in the ever-changing digital landscape.
Crafted is an award winning Sports branding agency in New York City. We hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.
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