A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions.

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Brand Strategy

Strategizing your
path to growth

What is Brand Strategy? We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.

Brand Purpose

A powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

Brand Positioning

How a brand is perceived in the context of competitive alternatives. Brand positioning statements include a target customer definition, brand essence, brand promise, brand archetype and brand personality, giving the intended brand position/positioning greater depth.

Market Strategy

A good marketing strategy captures all of a brand's marketing goals and objectives combined into a single comprehensive plan defined to meet business goals.

The Impact of Great Strategy

  • 82% of consumers feel more positive about a brand after reading customized content.

    – Demand Metric
  • On average, it takes 5 to 7 impressions for people to remember your brand.

  • Presenting a brand consistently across all platforms can increase revenue by up to 23%.

    – Forbes
  • 64% of women and 68% of men have felt an emotional connection with a brand.

    – Consumer Thermometer

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We're passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send us an email to get started.

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New York City