Marketing Industry Leader

Beauty and Fashion

Crafted has been serving the beauty and fashion industry for over 20 years.

creative agency NYC crafted marketing

Beauty & Fashion Marketing Agency

A team of

Our team of designers combine our award winning branding capabilities, with innovative user experiences that grow your business and deliver results.

Luxury Home Decor

Michael Aram

Sophisticated Fashion Experience

Works Gallery

Sports eCommerce

Under Armour

The New Handbag Standard.

Jemma Bag

Re-imagining a Fashion Icon


Tastemakers Social Network


International eCommerce Site

Banana Republic

Luxury Jewelry Brand

Nirav Modi
ASICS Shift Your Run

Shift Your Run Campaign


Netflix for Ties


Fashion Marketing Solutions

From Runway
to Super-highway

Our team of fashion experts understand the runway and understand your brands need to get to its customers. From a responsive website design to a eCommerce shopping experience with fully integrated inventory and warehousing we can design solutions customized around your business workflow.


Responsive Design

We design simple, yet beautiful, full-screened responsive website designs, that enhance and compliment your brands aesthetic. With our mobile-first approach, your audience can engage with your website across multiple digital devices, and experience seamless interactions that are optimized for each screen.


E-Commerce Solutions

The goal of any business is to make a profit. To be successful in the beauty, fashion or luxury market, you need a website design that can handle high-levels of traffic and sales. Our specialized e-commerce website design team will provide you solutions to not only securely land sales, but also cultivate brand ambassadors in the process.


Marketing Services

In order to gain any traction or reputation as a beauty, fashion, or luxury brand, it’s imperative to market your company. We help develop full-scale multichannel digital marketing campaigns that target your specific audience, and in-turn drive leads to your website, while converting and securing sales.


Inventory & Warehousing

We have developed some of the most complex and advanced solutions to supports your beauty, fashion, or luxury brand. With our platforms, it will be that much easier to track your inventory and warehousing needs. Through staying up-to-date with stock with our systems and tools, it’s easier to manage the flow of goods and optimize your business for maximum success.

What our Clients are Saying

  • You guys have transformed Works Gallery into an exceptional brand of great integrity and distinction.

    frank-pereira-works-gallery– Frank Pereira, CEO, Works Gallery

Beauty and Fashion Services

Fashion-forward Strategies

Our solutions are backed by years of experience in the fashion industry. We ensure every instance of the consumer journey is supported with tactful strategies to improve funnel progression and conversion flows are optimization.


E-Commerce Conversion Funnels

When it comes to selling any beauty, fashion or luxury product, one of the best ways to do this is by analyzing and defining your brands ecommerce conversion funnel. Ecommerce conversion funnels may be used to generate a larger social media following, gain subscribers, and most importantly selling your product. Our dedicated e-commerce website design team, can develop solutions aimed to convert specific touch-points ensuring customers are consistently being cycled through the conversion funnel.


Branding & Strategy

Before you can launch any major marketing campaign, it’s essential to establish your brand. Whether you are a fashion, beauty or luxury brand, getting clear on goals and audiences can greatly help when it comes to developing a strategy to gain traction and sales. This could mean researching trending beauty and fashion keywords, brainstorming powerful marketing campaign ideas, creating high-quality beauty and fashion content, or building a social media following. A proper branding and digital strategy is the first step towards attaining any business goal.


Social Media Marketing

In the beauty, fashion and luxury industry, social media integration is more important than ever before. Ever since social media has revolutionized the world, the marketing culture that exists today has completely changed. In fact, social media marketing has become one of the number forms of marketing. Social media is one of the best tools a fashion, beauty or luxury brand has to connect with their audience and to build a reputation. With opportunities to post pictures or hold contests, brands can drive sales and attract more leads than ever before, quicker than ever before.


Cross-sell & Up-Sell Strategies

Did you know that the majority of companies in the beauty, fashion, and luxury industry make money from cross-selling and up-selling? If you are not familiar with the tactics of cross-selling or up-selling, our team has you covered. With strategic processes and solutions that are result-driven, we will provide you with a strategy and guide you through the process. That way, as you begin to connect with new audiences, your site is optimized to sell even more products but also be able to introduce more exclusive products.


Customer Retention Management

Understanding your customers and customer interactions is one of the most important facets of a successful beauty, fashion, and luxury brand. With our team on your side, you will learn the best practices available in the industry today for building, establishing, and maintaining customer relationships. At the end of the day, our goal is to provide you with a team of experts that can provide assistance in building your brands website, live chat, email marketing, and social media to enhance all your customer relationship management needs.


E-Commerce Development Experts

Developing a successful e-commerce website can be quite difficult if you are not familiar with how e-commerce development works. We are leading-edge e-commerce development experts, we understand precisely the complexity of e-commerce development and what works. Our team specializes in expanding and including the highest levels of technology available today so you can sell as many products as possible, while delivering a secure, reliable e-commerce experience.



In order to get your beauty, fashion, or luxury brand in front of as many eyes as possible, it’s of utter importance to use search engine optimization and search engine marketing to your advantage. This can be done through establishing trending keywords or long-tail keywords in the beauty and fashion industry to target audiences. In doing so, any beauty, fashion, or luxury brand can begin to generate organic traffic, drive new sales and leads, and gain a larger brand awareness.


Business Flow Optimization

As your beauty, fashion, or luxury brand begins to expand and grow, it’s important to understand and optimize your business flows. To better assist your company on this journey, our team has professional experience developing solutions that can be accessed all through a single admin control panel. Together we can establish an effective workflow that will meet your needs and provide results that you seek.

Contact Us About Beauty and Fashion

Let’s work together

Crafted is an award winning Beauty and Fashion Website Design company in New York City. We hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.

Contact Us



New York City