ASICS Shift Your Run
asics_logo-white
creative agency NYC crafted marketing

Asics

Shift Your Run

As an extension of the ASICS I MOVE ME™ North America campaign, Crafted was tasked with the challenge of bringing the new GT-2000 7 line of men's, women's and dual-gender, long-distance footwear ensemble to the market.

Through compelling visual storytelling, digital marketing, and out-of-home activations, the
GT-2000 7 flooded the runners market on the web and in stores.

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Shift Your Run

The "Shift Your Run" concept came to life through an abstract/glitch effect in the design and animation of the product launch creative materials.

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Immersive Dynamic Content

The rich content was baked into the branded e-commerce digital experience on the ASICS site.

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Integrated Branding

A dedicated landing page gave an overview of the brand story and the performance specs of the athletic footwear for all genders.

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It's all in the details.

Product beauty shots always go a long way.

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Digital and backlit out-of-home installations created awareness of the launch outside the digital space.

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HTML Storytelling

Content is key. With that said, the story of the GT-20007 is tailored to all mediums, shapes and sizes to reach users in every aspect.

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Rich Media Marketing

HTML rich media banners animate the Shift Your Run story, while driving users to the commerce experience for ultimate conversion.