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IZOD

Re-imagining a Fashion Icon

The new IZOD.com was re-architected and designed to establish a cohesive marketing and shopping platform across the IZOD and notable sister brands, including Speedo, Calvin Klein, Tommy Hilfiger and Van Heusen. A global navigation crown was developed to allow shoppers to bounce across shopping experiences, all under one e-commerce cart checkout system.

Convenient eCommerce

Optimized Shopping

The new, optimized checkout system has dramatically improved the customer experience, transforming the act of shopping across multiple brands into a simple, convenient, and enjoyable process.

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Re-Architecting the Branded Shopping Experience

The IZOD.com project focused on re-architecting and redesigning the website to create a unified and seamless shopping and marketing platform across IZOD and its notable sister brands, including Speedo, Calvin Klein, Tommy Hilfiger, and Van Heusen. The primary objective was to enhance the user experience by streamlining access to all brands under a single e-commerce ecosystem.

Global eCommerce

Seamlessly explore and shop across all brands

This unified navigation system makes it possible for customers to browse products from multiple brands, compare styles, and build a multi-brand shopping cart, all within one seamless interface.

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A Global Design Approach

A key innovation was the development of a global navigation crown, enabling customers to effortlessly transition between shopping experiences for each brand. This navigation system allows for a fluid browsing experience while ensuring that all brands are housed within one cohesive platform. The new system also integrates a shared e-commerce cart and checkout process, providing a convenient and efficient shopping journey for customers.

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Enhanced Overall Shopping Experience

The re-architecture aimed to support the brands' diverse identities while providing a unified digital presence, ensuring customers could easily discover and purchase products across multiple brands without any friction. This project enhances the overall shopping experience, increases cross-brand visibility, and simplifies the purchase process, ultimately driving customer engagement and sales across the board.

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Customers at the Center

In addition to the global navigation system, the project also focused on integrating a single e-commerce cart and checkout system. This feature enables customers to add products from any of the brands to a single cart, streamlining the purchasing process by eliminating the need to check out separately for each brand. This unified checkout experience enhances customer convenience, reduces friction, and minimizes cart abandonment, ultimately leading to higher conversion rates.

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A Shared Brand Look & Feel

By aligning the digital presence of IZOD and its sister brands under a shared e-commerce framework, the project successfully created a consistent, customer-centric platform that serves a broad, global audience. The re-architecture of IZOD.com not only streamlines cross-brand shopping but also reinforces the brand's position in the competitive online marketplace, driving engagement, increasing cross-selling opportunities, and enhancing overall customer satisfaction.

All Together

Cross-Selling

The unified system also fosters cross-selling opportunities by facilitating a smoother purchase process across various brands. Customers can explore a wider range of products, taking advantage of promotions and suggestions tailored to their tastes, increasing the likelihood of larger, more diverse purchases.

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Iconic Design for an Iconic Brand

This new platform positions IZOD and its sister brands for future growth, with the flexibility to scale and evolve as consumer behaviors and technology continue to change. It represents a forward-thinking approach to digital commerce, one that prioritizes customer experience, brand unity, and operational efficiency.

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Easy Checkout

A central focus of the IZOD.com redesign was optimizing the checkout process to ensure it was as simple, efficient, and user-friendly as possible. With the integration of a shared cart and streamlined checkout system, the project sought to eliminate the friction traditionally associated with multi-brand online shopping. The goal was to offer customers a seamless and hassle-free transaction experience, regardless of which brand they were purchasing from.

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One Experience Under One Nav

The unified checkout system allows customers to add products from IZOD and its sister brands—Speedo, Calvin Klein, Tommy Hilfiger, and Van Heusen—into a single cart without having to navigate multiple checkout flows or switch between different brand sites. This single-cart experience significantly reduces the complexity of the shopping process, saving customers time and effort, and improving their overall satisfaction.

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For Guest & Returning Shoppers

The checkout system accommodates both registered users and guests. Customers who create accounts benefit from saved preferences, order history, and personalized recommendations, while guests can easily complete their purchases without the need to log in, enhancing convenience for one-time shoppers.

Getting Results

Boosted Cross-Brand Engagement

  • Increased Conversion Rates
  • Reduced Cart Abandonment
  • Higher Average Order Value
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Let's Work Together

1.347.435.2269

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