Each year, new and returning hit series populate the calendar across AMC Networks, which consists of AMC, Sundance TV, BBC America, IFC and We TV. In anticipation of the upcoming season, AMC and Crafted teamed up to produce the action packed, multi-network sizzle reel, upfront media collateral and digital experience, spanning across all five successful brands.
From AMC's Better Call Saul, to IFC's Brockmire, to BBC's Blue Planet, Crafted worked closely with AMC Network's executive team to cut this high-intensity, fire sizzle reel.
Under the umbrella navigation, we were able to consolidate the user's experience and drive more traffic to one central hub. A complete, multi-network digital platform was designed to cross-promote the highlights of each network's lineup under the overarching AMC Networks brand.
A complete, multi-network digital platform was designed to cross-promote the highlights of each network's lineup under the overarching AMC Networks brand.
The entire digital experience was designed mobile-first from the ground up to ensure optimal user experience on all browsers and devices.
A smart nav was created as an umbrella user experience to bounce back and forth between networks while staying within the same experience.
Under one global navigation, users can check out the latest episodes and content on AMC's Walking Dead, while simultaneously jumping over to IFC's home page to catch up on the zombie situation on the hit comedy Stan Against Evil.
On the heels of AMC Network's intense momentum, we were able to help them continue their success in the marketplace for yet another strong year. The upfront media spanned across all networks, bringing to life each brand's unique look and feel, along with personality through distinct language based on target audiences.
The final sizzle reel and media creative was ready for the big screen and the anxious viewers who were looking forward to AMC Network's next best thing.
As fans of AMC's creativity and storytelling, Crafted had a blast working on this project.
