Increased Engagement
Like we said earlier, visual content has the ability to get people more engaged with what they’re seeing. Statistics tell us that video content sees about 10 times more engagement than other forms of content. So, if you’re planning to engage with your customers sometime in the near future, consider video.
Better Optimization
So, you wrote an interesting blog about your new product? Well, did it get the engagement you expected? How high was the share rate?
The answers to those questions are probably not the ones that get you excited, right? We aren’t saying blogs are bad. They do have their purpose. But, when it comes to blog vs. video, video wins hands down. People simply prefer video.
Another thing to consider is that it’s much easier to track engagement with video because of the inherent feedback loop. When people watch a video and if they really like it, they’re going to share it. For text-based content to be shared, it has to be extremely inspirational. On the other hand, videos can be downright silly or quirky and they’ll still get shared.
As a result, it becomes much easier to identify drop-off points, measure click-through rates, and check viewership figures.
To put it simply, it’s much easier to know what’s working and what isn’t with videos. The insights you gain through video engagement can help you fine-tune your future video marketing efforts and maybe, even your multi-channel video marketing campaign.
It’s Not That Hard to Create a Video Today
Video has always been an effective medium. However, small and medium-sized businesses would avoid it because it was just too expensive. But, that’s not the case anymore. Technology has evolved to a point where video creation and production has become far more accessible.
Our smartphones can shoot high-definition videos and the fanciest editing programs just cost a few dollars. The only real investment you have to make is in acquiring the skill to create high-quality video content. So, even if you’re a small business, video marketing isn’t something you should think twice about.
It’s more affordable than ever and the returns are bound to be impressive.
Higher Conversion
Video is known to boost conversion rates like no other. According to a recent study, around 70% of marketers agreed that video conversion rates were much higher than that of other content mediums. Take a look at that figure once again – 70% higher!
