emerging-digital-marketing-trends-2018

These are the Emerging Digital Marketing Trends to Keep an Eye On

May 21, 2018 11:12 am

Digital platforms are changing faster than you can imagine. Not too long ago, Facebook boss, Mark Zuckerberg announced algorithmic changes to the social media platform that caused quite the commotion in the digital marketing industry. But, the thing about advertising…

road-effective-content-marketing-strategy

The Road to An Effective Content Marketing Strategy

February 12, 2018 8:00 am

Recent statistics from the Content Marketing Institute tell us that around 88% of B2B companies and 86% of B2C companies rely on a content market strategy. Content has become a core part of a business’s overall strategy for success and…

video-marketing-trends-for-2018

Video Marketing Trends for 2018

February 5, 2018 8:00 am

We’ve already established that videos are an important tool in the marketing arsenal today. Just take a look at the statistics for video marketing effectiveness and you’ll know we aren’t kidding. So, it’s obvious that things aren’t going to change…

digital-marketing-trends-for-2018

Digital Marketing Trends for 2018

January 15, 2018 8:09 pm

2017 is almost over and digital marketers are already anticipating what’s going to happen in 2018. Well, 2017 was a year when digital marketing saw several changes happen. While it was a year in which foundation for advancements was laid,…

value-of-video-in-content-marketing

The Value of Video in Content Marketing

November 15, 2017 3:32 pm

There are plenty of mediums out there that work well for marketing. However, “video” is one that simply stands out. After all, the TV commercial pretty much changed the way businesses perceived the average customer and the TV commercial itself…