The Dos And Donts Of A Corporate Video
creative agency NYC crafted marketing

The Do’s and Don’ts of a Corporate Video

Video Production

The Do’s and Don’ts of a Corporate Video

March 4, 2021

More companies are creating corporate videos than ever. Due to the many benefits, it brings to a company, corporate videos have become all the rage right now. Any well-reputed company has its own professionally-made corporate videos either on its website or its LinkedIn pages. However, this immense traffic also calls for considerations. Since there are so many corporate videos at large on the Internet, it is important to put in extra attention to how you can make yours different. Only when your corporate video sticks out and makes an impact on your audience can you really receive superb benefits.

It can be very tricky to identify exactly what would work. It’s also not a good idea to go for the trial and hit method. You wouldn’t want to continuously invest in creating corporate videos and trying out different versions of them. That’s simply a waste of time, effort, and resources. This is why we’ve prepared a simple and comprehensive checklist of everything you must take care of when creating a corporate video. Here are the most important do’s and don’ts to be identified and followed for a highly engaging corporate video.

Create engaging corporate videos with high probabilities of conversion

At Crafted, we want to help you create the most engaging corporate videos with high probabilities of conversion. By keeping your creative identity and understanding the crucial aspects of your business, we want to help you get an edge above other businesses and create a distinct position in the market. Have a look at our featured work and consult us to create successful corporate videos for your brand.

Contact Us

Do keep the length of the video in mind

 If you don’t find a sweet spot for your corporate video, you will lose out on engagement and possible conversions. Creating extremely long videos can be very poor for your brand. Your target audience doesn’t have the time or mind frame to go through a ten-minute-long video talking about your company’s mission or what you’re onto next. Similarly, creating corporate videos that are too short won’t allow you to put forward the important message you want.

Find an appropriate length for your videos and stick to that duration. We highly recommend not creating videos that are longer than two minutes. However, if you are looking at creating product demo videos or explainer videos, you can consider creating videos longer than two minutes. Even then, ensure that you keep them under five minutes.

Don’t create a sales pitch

Corporate videos shouldn’t be overly “salesy”. No one wants to go through a video about your products or services only for you to push them towards making a purchase. You cannot force the hand of your audience, which is why any sales pitch should be incredibly subtle. Rather than talking about discounts, promotions, or how great your product is, speak about the benefits it offers. Showcase your expertise in the market and what makes you different from your competitors. Utilize corporate videos to create branding for your company rather than creating aggressive sales pitches, which will cause you to lose engagement very quickly.

Do prepare a script for your corporate video

It is very tempting to record corporate videos without having a script in hand. One thinks – “It’s not a movie, it’s just a short video, we don’t require a script!”. However, when you don’t have a script for your corporate videos, you also do not have a proper flow and structure. Your video will feel incredibly patchy and out of place. Plus, you might also not be able to put across the message that you need to. Preparing a script for your video helps you create a mindful flow of the content and carefully package your message using the right words and manner. When you say the right things in the right way at the right time, you have better chances of engaging your target audience well.

Don’t put in way too much information in one single video

It is very common for companies to do a lot with very little. They think it is crucial to address numerous points in a short video so that they do not have to create multiple videos. Plus, the idea that letting the audience know about more in a single video is productive, time-efficient, and cost-effective. However, one couldn’t be more wrong. Adding way too much information in one video can be very overwhelming for the audience to watch and remember. Stick to the essential parts and only include content that adds value to the video.

The idea is to enable the viewer to take away one single consolidated message rather than be confused at the end of the video. If you have too much information that necessarily needs to be put across, smartly break the content into two or more parts and create standalone videos that make sense as a single entity. Then, at the end of one video, redirect the audience to the next one. You might want to consider hiring someone professional to help you out with the breakdown of the information. This way, you can talk about as much information as you want, and also create continued engagement with your brand.

Do add a Call To Action at the end

Another important thing you must make sure of before creating a video or its script is identifying the goal that you are trying to accomplish. Do you need more followers on social media? Are you looking to increase engagement by getting people to share your video? Do you want to boost sales and thus need more people to get redirected to your website? Once you have decided upon the goal of the video, use the right phrase, and convert it into a Call To Action. It can be anything from “Hit Like and Share the video amongst your BFFs” or “Click here to Buy It Now!”.

You must provide your viewer with a clear action to be taken after they’ve watched the video. Since they’ve already gone through the entirety of it, there’s a high chance they’d want to continue and move forward in the buyers’ journey. If nothing else comes to your mind, simply provide your business contact details and encourage the audience to get in touch with you for further details.

Video Production

Captivate your Audience

Crafted will take your branding and campaign launches to a whole new level with beautifully shot, intriguiging storylines that deliver results.

Video Production

Video Production Company

Let's Work Together

Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience. We are NYC's top Video Production agency and are here to prove it to you and your team. Contact us a call today.




New York City