Why Promotional Products are Good for Branding

September 20, 2018 10:07 am

When it comes to cost-effective methods of marketing your brand, there are several strategies that you can rely on. One such approach is the use of promotional products. The concept of promotional products isn’t a new one. In fact, it…


The New Rules of Branding

June 4, 2018 4:13 pm

The challenges that brands have to deal with in the modern business landscape aren’t exactly “easily manageable”. They are far more complex than the challenges that the same brands would have dealt with, let’ say, a couple of decades ago.…


Responsive Web Design Practices for the New Year

April 18, 2018 12:50 pm

We all know just how important responsive web design is. There are plenty of statistics to support this. For instance, 57% of users on the Internet will not recommend a website that possesses poor design on mobile screens. In other…


Video Marketing Trends for 2018

February 5, 2018 8:00 am

We’ve already established that videos are an important tool in the marketing arsenal today. Just take a look at the statistics for video marketing effectiveness and you’ll know we aren’t kidding. So, it’s obvious that things aren’t going to change…


How Web Design Impacts Branding

November 27, 2017 7:00 am

Redesigning their website is something that most businesses indulge in. Their motivations to do so can vary from improving customer experience to simply revamping their current image. But, one thing that a lot of businesses don’t factor in is the…


Avoid these Major Branding Mistakes

November 20, 2017 7:00 am

It doesn’t matter how big or small your business is. If you aren’t paying attention to your branding, you’re making one of the most foolish mistakes that a business could make. It is not hard to find articles or reports…


Greg Valvano

About Greg Valvano

As Co-Founder and Creative Director of Crafted., Greg is an Award-Winning, Art based Creative Director with over 10 years experience working on brands such as Nike, BMW, Armani, Heineken, New York Times, Verizon, Gillette, HP, Bloomberg, Don Julio, HBO, Amstel Light, Ad Council and more.

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