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Branding is the development of a visual or perceptive element that makes your business unique. Branding usually involves the creation of a name, design or personality, that aptly describes your company.
Expert branding creates a distinctive identity for your company, and your products or services, in the minds of customers. Branding enables you to develop a sharp competitive edge too.
Whether you are a large corporate, a growing small-to-medium business, or an enthusiastic startup, we can add value to your marketing initiatives with strong branding.
You can view our branding projects here. Talk to us about your branding requirements and discover the amazing things we can do for you!
Apart from creating recognition for your company, branding delivers several other benefits:
Branding plays a major role in increasing the trust and sales quotient of your products or services.
In the case of startups, expert branding can successfully fulfill the key job of being the face of the company. Branding helps startups build trust, which is crucial in the initial years of company founding.
With successful branding, startups can sell their products/ services more easily because customers buy from a brand they are familiar with than from a faceless company.
It is important for every business, and more so for startups, to invest time and money in branding.
Every company faces some key challenges with branding. Whether you are a startup or a company aiming at better branding results, an awareness of the following branding challenges enables you to be well-prepared with strategies for overcoming them:
You may have a great brand logo and design, but your branding may not be making the right impact.
For example, say you own a shopping website. If your website design and content are poor, or worse, shady in presentation, then your branding will not impress. It is important to have elements that deliver on your branding promise.
You can address this lack of brand trust in multiple ways:
Testimonials by customers, celebrities, and social media influencers can help you make an impact on relevant audiences.
Investors and customers want a trustworthy brand and if you are associated with one, the chances of success are more.
No matter how great your branding is, it will not work if customers do not understand your products/ services. Educate your target audience about your products/ services. Explain how you can help them with your products/ services.
Some ways to overcome this branding challenge:
Brand inconsistency happens when your branding elements, such as your logo, company actions, and marketing messages, do not align. When there is a gap between what you stand for, and what you communicate through your branding, you lose customer trust.
Some ways to ensure that you maintain consistent branding:
Branding makes the required impact only when your message reaches the right audience. If you are targeting every consumer, then you will land nowhere.
Your brand needs to be embedded into customers’ minds to reflect your company in their minds.
Budget constraints can sometimes prevent executives from investing in brand awareness strategies. In the case of startups, tight financial situations are most often the case for lack of brand awareness.
In some cases, budget constraints can cause businesses to forgo investment in creative branding.
Executives hesitate to hire the services of a branding expert to accomplish the required task. In such cases, the result is inferior branding, which damages the company’s reputation and disassociates customers from the brand. Over time, the brand, and the company, are both forgotten.
From making use of branded T-shirts to improving your search engine optimization (SEO) strategies, there are many ways to improve brand visibility.
A strong personal brand increases the credibility of your company brand. But, do not create a personal brand only to boost your company brand.
Networking can also build connections that can help you professionally.
Add to your brand’s credibility by mastering your domain. Be up-to-date with industry trends. Share your thoughts on how your industry can evolve over the years through blog articles, interviews, and podcasts. Participate in industry seminars and conferences.
Awareness of significant branding challenges enables you to identify them before they sabotage your branding initiatives. You can also take appropriate steps to overcome these challenges at the right time so that branding gives you all intended business results and more.
Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience. We are NYC's top Branding agency and are here to prove it to you and your team. Contact us a call today.