Branding Strategy

Impactful Results

A great Brand Strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluating work and making brand decisions. We walk you through the process of discovery, research and positioning.



The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.



A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.


Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all work seamlessly under a solid Art Direction.

What our Clients are Saying

  • “Crafted was able to nail down a great logo for MusicFolio. They even helped me out with a strong tagline and creative writing throughout the app and marketing website.”

    bryan-wethington-musicfolio–Bryan Wethington, Founder & CEO of MusicFolio

    How We’re Different

    There are already so many branding firms and agencies in the marketplace, and it’s only becoming more and more saturated every day. At Crafted, we try to make this decision as easy as possible for the client. Our work speaks for itself and our passion shows through the high level of strategy and thought in every site we launch.

    Bonus: We don’t outsource any aspects of website design or development, which means we can 100% guarantee high standards for each and every project.

    Everything we do is crafted with love, right here in NYC.


    Designed and Developed Exclusively in NYC

    At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.

    Featured in “Top Interactive Agencies”

    Crafted is ranked Top Ten Digital Agency in NYC.

    Read The Article

    Let's Work Together

    Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.