Ardsley Village
A Connected Community
Ardsley Village, a charming community nestled in Westchester County, has long been recognized for its strong sense of togetherness and small-town charm. However, despite its close-knit nature, the village was in need of a rebrand to better reflect its evolving identity and to enhance its appeal both to long-time residents and newcomers. With a rich history and an engaged, vibrant community, Ardsley was ready for a fresh approach that would highlight its unique qualities while encouraging growth and development.
Services
An Evolution of Legacy
The Village of Ardsley, New York, embarked on a comprehensive rebranding initiative to modernize its image while honoring its historical roots.
Moving Forward
A Band New Look for a Brand New Vision
Ardsley is known for its beautiful green spaces, scenic parks, and its proximity to the Hudson River, all of which were significant components in shaping the village’s new visual identity. While the branding updated the aesthetic to be more contemporary, it didn’t lose sight of Ardsley’s long-standing character. The aim was to bridge the traditional and modern elements: the village’s history is steeped in rich architecture, charming streetscapes, and natural beauty, but the new branding brought a forward-thinking perspective that reflected the evolving nature of suburban life in the 21st century.
Designed Through Community Input
The new branding also tied into the village’s growing interest in sustainability and environmental consciousness. The redesign was intended to communicate Ardsley’s commitment to sustainable living, through efforts such as green initiatives, eco-friendly infrastructure, and community-wide events focused on environmental stewardship. The visual identity adopted natural and earthy tones—soft greens, deep blues, and neutral colors—that reflected this ethos. The updated messaging highlighted not just growth, but smart growth: development that would allow Ardsley to thrive while preserving its natural surroundings.
A Village at the Center of it All
Becoming a Central Hub for Residents & Small Business
The rebrand positioned Ardsley as a family-friendly community that offers a safe, enriching environment for children and young adults. The village has seen more programs targeted toward youth, including educational initiatives, extracurricular activities, and volunteer opportunities. This not only strengthens the village’s appeal to families, but also provides a sense of future and continuity, as younger generations are encouraged to take part in shaping the village’s growth.
A Connecting Fabric of People and Community
One of the most important aspects of the rebranding process was involving the community in the creation of the new identity. Ardsley’s residents were encouraged to provide input through surveys, focus groups, and town meetings. This made the rebranding a collaborative effort and ensured that the final result reflected the desires and values of those who lived there. The feedback process revealed that the village deeply valued its small-town feel and wanted to preserve that while preparing for growth.
A Brand that Carries Weight
The rebrand aimed to convey this spirit of connection. By emphasizing its history, accessibility, and community engagement, Ardsley sought to redefine its image as a modern, connected village with a focus on sustainability, inclusion, and growth. The initiative also included a revamping of visual elements, including logos, marketing materials, and signage, to create a cohesive and modern look that would resonate with both residents and visitors.
Getting them on the Map
Reinforcing an Iconic Village's Identity
Where community is central, a place where people feel at home, and a village that is ready to thrive in the future while preserving its distinct sense of unity.
A Village Identity Taken to New Heights
The need for rebranding stemmed from several factors: the village's increasing popularity as a desirable place to live, a desire to attract new businesses, and the necessity of modernizing its image to keep up with neighboring towns. Ardsley’s community spirit, which has always been its backbone, was underutilized in shaping its public persona. The village was more than just a place to live—it was a place to connect, with an active participation in events, local gatherings, and neighborhood-driven initiatives.
Making a Bold Statement on the Street
The rebranded campaign posters for the Village of Ardsley feature a sleek, modern design that blends the village's historical charm with its forward-looking vision. Dominated by earthy tones of deep greens and blues, the posters evoke a sense of nature and sustainability, reflecting the village's commitment to preserving its environment.
Small Town Business
Giving Small Businesses a Voice
Local businesses were integral to the rebrand. Ardsley’s vibrant small-business community was encouraged to get involved by using the new branding on their storefronts, marketing materials, and even in co-hosting community events. Small businesses in Ardsley, from family-owned shops to cafes and boutiques, embraced the rebrand and helped promote the village’s image as a thriving, interconnected place where commerce and community go hand in hand. Special partnerships, such as “shop local” campaigns, were designed to encourage residents to support one another and keep the community economy growing.
A Badge of Community
The rebrand involved the creation of a new tagline that communicated the heart of the village: “Connected by Community, Growing Together.” This slogan spoke directly to the idea that Ardsley was not just a place to live, but a community where relationships are built, and people are actively engaged in each other’s lives. Messaging focused on the values of inclusivity, sustainability, and a high quality of life. It portrayed Ardsley as a place that offers the best of suburban living, with access to urban conveniences, nature, and a collaborative environment.
Dressed to Letterpress
A significant part of the rebranding process included refreshing the village's digital presence—its website, social media channels, and online marketing materials. The website was redesigned with a more user-friendly interface, showcasing Ardsley’s community events, parks, schools, and local businesses. On social media, a more active and engaging presence was cultivated, where stories from residents, highlights of local happenings, and updates from community organizations could be shared.
Bringing People Together
A Village Comes Together
At the heart of the rebrand was a return to the fundamental values that make Ardsley so special: a welcoming and involved community. The new brand emphasized Ardsley’s commitment to inclusivity, collaboration, and support.
Fit to Print
For print materials, such as brochures, posters, and signs, the new branding emphasized clarity and cohesiveness. The imagery was fresh and vibrant, showing residents participating in events, enjoying the parks, and engaging in community life.
Getting Results
A New Destination Gets Results
- Increased Community Engagement
- Economic Growth and Increased Business Activity
- Strengthened Reputation and Regional Recognition
