Leveraging Live Streaming to Boost Your Marketing
You might be surprised to learn this, but 80% of all internet users would rather view a live-streamed video than...
Videos are a powerful marketing tool – 87% of marketers use videos for their business, brand, or product promotions.
Given these statistics, it is more than safe to say that videos present one of the best ways for businesses to reach their customers faster and with greater efficiency.
For videos to be efficient marketing tools, businesses must focus more on every aspect of video-making, from video content to its quality and technology.
For gripping videos that engage audiences and establish your brand in their minds, trust Crafted. We are a professional video production company in New York, helping businesses create a powerful impact through stunning and purposeful videos.
Get in touch with us for more information.
Video production can be expensive. If you are looking to make well-polished high-quality videos say for television or websites, then you have to make a considerable investment. The results can be stupendous.
If you are going to use such professional-grade videos, then you will have to invest in a third-party video production house or a marketing agency. Videos feature scripted content, seasoned actors, professional editors and high-end cameras. The entire production is completely professional with experienced people handling every aspect of content creation.
These high-end videos can be repurposed creatively for use on a variety of online platforms, including social media, blogs, websites, and company presentations.
Professional grade videos are a must for brands that rely on stunning visual images. Brands of automobiles, hospitality, beauty and fashion, real estate, food & beverage, startups, sports and entertainment, and media benefit immensely from such videos.
Most business videos involving how-to guides, product demos, company bio, team interviews, and social media videos, are all produced this way.
These videos are powerful in striking a chord with your target audience. The originality of content and genuine presentation make these videos humane and popular.
These videos can be created as and when needed without worrying about the budget. They can be created at regular intervals for posting on your social media pages, blogs, and websites, to engage your target audience.
Some examples of such videos include Behind the Scenes videos, interviews with your star employees, and customer experience videos. These videos can be embedded into your newsletters, social media posts, and blogs, to promote brand awareness.
These videos are appealing in their rawness. The unrehearsed real-time content creates more impact on your target audience.
These videos require excellent sound quality for clarity. With good light and sound audio, which are quite affordable, you are all set to go!
You can always start small and graduate to expensive video content as your team and budget grows.
With some killer content, you can make your videos shine.
What is the purpose of your video? What do you intend to achieve with the video? Brand awareness, product promotion, brand talk, or any other?
Any successful video production requires in-depth planning. You need to plan every stage to ensure that the video is in accordance with your vision. A well-planned production saves you time, money, and is more efficient in delivering your brand message.
Sit with your marketing and video production team to discuss key aspects such as storyboards, mood boards, casting, and script.
Storyboard discussions enable you to decide about the content outline, and the visual look and quality of the video.
Brainstorming on mood boards helps decide the colors, mood, and lighting of the video. Casting decisions enable your production team to choose the right people for your video. This prevents schedule conflicts and last-minute casting tensions.
Scripting, though mostly improvised at the time of the shoot, is essential to stick to the original thought.
It is also important to define Key Performance Indicators (KPIs) to know if your video has achieved the intended goal.
Who are the target audiences for your videos? Where are you planning to post your videos? Answers to these questions are important to tailor the content accordingly.
If, for example, you are planning to post your videos on YouTube, then you can create how-to content and product demonstrations, which are usually in-depth. If you are creating videos for ads on Instagram or Facebook, then videos need to be shorter and exciting.
Technical factors such as aspect ratios also differ depending on the platform you are trying to target.
Though there are no specific guidelines for creating video content, sticking to some fundamentals is important to increase the chances of content success:
There is no one rule or formula to a successful video. You learn as you start producing more and more videos. Monitor the progress of your strategy. Observe formats that click and those that fail. Adapt accordingly.
Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience. We are NYC's top Video Production agency and are here to prove it to you and your team. Contact us a call today.