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Brand Standards

An infallible brand identity can only be built when there is consistency across all platforms. Every business, big or small, must have brand standards that should be followed across all media and platforms. The colors you use, the logo, the fonts, imagery, everything that represents your brand should essentially follow...

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10 Branding Mistakes To Avoid

Branding

10 Branding Mistakes to Avoid

Branding is important for all companies. But unfortunately, some companies don’t brand themselves the right way. They make mistakes –...

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Branding

Rebranding Isn’t a Sprint, It’s a Marathon

Branding is defined as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product...

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