Brand Standards

An infallible brand identity can only be built when there is consistency across all platforms. Every business, big or small, must have brand standards that should be followed across all media and platforms. The colors you use, the logo, the fonts, imagery, everything that represents your brand should essentially follow the brand guidelines and maintain uniformity. We, at Crafted, understand the importance of brand standards and help businesses adhere to them. We explore and establish ways to use flawless Art Direction and bring together all the elements of your brand, irrespective of which channel we’re working on. Our eye towards detail and impeccable Art Direction ensure that your branding works seamlessly across print, television, and digital media.