BMW ActiveE Electronauts


The BMW ActivateE Electronauts campaign was a two year field trial where we followed a fleet of 700 BMW ActiveE cars, BMW's first Electrical Vehicle, and 700 BMW Electronauts, on the past, present and future state of EVs in the urban envirionment. This video helped launch the future of mobility.

Peter Mendez

Executive Creative Director

The Crafted Team


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