The global expenditure for digital videos is estimated to be worth around $10 billion and in the next five years, it’s expected to triple. The growth in digital videos has been phenomenal and rapid. Businesses are finding it extremely hard to play catch up. However, there is no way but forward. Businesses have to jump on the digital video bandwagon if they intend to stay alive.
So, why is digital video such a big deal?
Well, it all boils down to what it can offer. Digital videos are highly interactive, allowing marketers and advertisers to connect with audiences in a variety of ways. Digital video can be accessed via gaming consoles, social media platforms, and mobile applications. The ease of access, combined with the proliferation of mobile devices, allows marketers and advertisers to also customize their messages.
For example, businesses can create personalized videos that highlight how it feels too use a certain product. Add in a few interactive elements and the viewer can even configure the video to their liking. This allows them to have a far more relevant and specific experience, which can influence their buying decision.
Today, the focus on content marketing is more significant than ever and digital videos play a key role here. Businesses that leverage digital video content for their marketing are far more likely to stay relevant and ahead of the competition.
Digital video content is part of the larger video marketing trend and this trend isn’t dying down anytime. Several statistical studies have been done and the truth is clear – video will shape the way businesses brand and market themselves in the near future.
Video Marketing: it’s Important
If you have been skeptical about video marketing, it’s high time you changed your mind. There are over a billion people consuming videos almost every month and the numbers are only growing. So, it’s critical for businesses to gain a healthy perception of what digital video can bring to the table. Communicating and sharing information in the form of videos will only get easier as more advanced platforms start to show up. It’s already very simple, thanks to platforms such as YouTube. The modern customer grows hungry everyday for fresh video content.
In the US, it is estimated that over 70 million people view videos each day via their mobile devices. The proliferation of mobile devices has also started to play a key role in furthering video-based communication. The number of mobile users is also increasing on a periodic basis, which means mobile will continue to influence video sharing and video marketing. Customers are more than likely to share a video today than go through a barrage of words and letters.
Digital Video Surpasses All
The other forms of marketing, such as email marketing, aren’t likely to disappear anytime soon. However, their role in the overall marketing strategy will likely become limited in the future. But, businesses don’t have to panic. The solution lies in integration. For instance, all it takes is adding a video link in your email to boost click-through rates. In fact, statistics tell us that doing so can boost click-through rates by almost 96%. This is the power that digital video possesses.
Plus, with video formats such as short-form video becoming popular, integration of this sort only becomes easier. A 5-second clip is all you need today to make an impact.
Videos are also known to keep your website visitors more engaged, which, in turn, boosts your conversion rates. Statistically speaking, it has been estimated that if a video can engage a visitor for even two minutes, the chances of a conversion go up by 64%.
But, that’s not all. Video can also help businesses make the most of their SEO strategies. Video, though very different from textual content, is still a form of content at the end of the day. As you all know, content, of any sort, is king in today’s fast-paced business world.
So, by simply optimizing your digital videos and the respective metadata, you can boost your content’s discoverability.
Now, the big question is, how can a business, that has no experience in creating digital videos, start engaging in video production and video marketing? Well, it can’t and that’s why it needs a digital video partner.
A digital video partner can help your business achieve its goals by providing the right resources and skills needed to dominate the bold new world of video marketing.
Crafted NYC is that Partner!
When it comes to digital videos in NYC, there is only one name that stands out – Crafted NYC. Crafted NYC specializes in creating digital videos for clients, across multiple industry verticals. We have been doing this for a quite some time and needless to say, we’re quite good at what we do. This is exactly why our name stands out among the wide list of digital video agencies in NYC.
Crafted NYC understands the role that digital video plays in today’s business landscape. After all, we are a business ourselves and we stay updated on the latest digital video marketing trends. This allows us to connect with our clients and see things from their perspective.
Whether it’s creativity or technical expertise, Crafted NYC can provide your business with what you’re looking for. We are experts at integrating video into the overall marketing strategy and extracting the intended results.
We are supported by a team of digital video production experts that bring years of experience and knowledge to the table. Our digital video professionals have created stellar work for our clients in the past and continue to do so even today.
We also have the right resources for this kind of work. We follow a thorough video production process, which is executed within a state-of-the-art production suite. We leverage the latest technology in order to turn concepts and ideas into visual information.
We are an end-to-end digital video production services provider, which means we take care of everything – right from creative development to distribution. The only role you, as a client, need to play is that of the reviewer. We leave the more strategic aspects of your business to you, unless called upon to offer our guidance here as well.