New York Times

Corporate Digital Subscriptions Site

Crafted was approached by The New York Times to UX, Design and Develop a fresh new approach to their International Digital Corporate Subscriptions page. Their previous site experience was lacking a true expression of the benefits of what a digital corporate subscription meant for any corporation and its employees.

To solve the task at hand, we designed a customizable, responsive experience that catered to all industries, highlighting the benefits of a New York Times subscription. This was done by allowing visitors to select their interests and the site would customize its experience through unique content, involving industry specific detailed descriptions and industry specific imagery, essentially bringing to life the perks of being a corporate subscriber and adjusting the selling points to specifically align with each industry.

In the end we were able to deliver a industry specific message that brought to life the benefits of a digital corporate subscription that was optimized for each individual vertical.