Crafted was approached by the New York Times to UX, design and develop a fresh new approach to their International Digital Corporate Subscriptions page.
So we created a customizable, responsive experience that catered to all industries, highlighting the benefits of a New York Times subscription. Visitors can select their interests and enjoy a personalized experience with unique, relevant content, bringing to life the perks of being a corporate subscriber.
The full subscription platform was built from a mobile-first approach, ensuring the most optimal viewing on all screens, from phones to tablets to desktops.
From a high level, the offerings and benefits of the New York Times Corporate Subscriptions were highlighted and brought to life through strong visuals and in-depth descriptions.
Within the digital experience, users were given the ability to select their industry verticals to explore an informative dive into the relevant services and offers to their employees and institutions.
The New York Times has some really impressive photography and visual content. This was leveraged to immerse the users in the scenes of the verticals.
With the new Corporate Subscriptions digital experience, subscriptions were up initially after launch. The easy-to-use experiential subscription selector made it clear and simple for users to acquire the answers they needed and the best fit subscription model.
As users drove down the page, learning about their industry and the New York Times subscription benefits, the page continuously conformed to the selections and interest of the user, ultimately serving up the most appropriate, recommended plan.
Visitor site traffic doubled from users around the world after the launch of the new subscription selector. Website engagements consisted of educational and corporate institutions around the globe.
Politics, Corporate and Publications.
Media, Advertising and Technology.
User subscription plans were packaged up and delivered nicely in a clear, infographic-style way.
Ultimately, as subscriptions went up, informed readership grew. A knowledgable reader is the best reader.