4 Things to consider when creating Video Content for your Brand
Videos are a powerful marketing tool – 87% of marketers use videos for their business, brand, or product promotions. 54%...
Are you a business that’s considering making video-based content a major part of your overall marketing strategy? Well, if you are, we wouldn’t blame you. In fact, we’d say it’s about high time you took video marketing seriously.
You see, online video is a big deal today and according to statistics from Cisco, it’ll account for about 82% of all consumer traffic on the internet by 2020. That translates into a world of opportunities for businesses and brands. The video will be the marketing tool of the future. In fact, in a way, it already is.
But, here’s the thing, like most businesses, you probably lack the capabilities to create your own video-based content. So, your only option is to partner with a well-reputed video agency. However, finding such a video agency in NYC can be quite the challenge.
Even so, you can narrow down your options using the following “metrics.”
The creative marketplace is a crowded one and that means you need to be very discriminatory in your selection process. A reliable video agency is one that is willing to share its creative philosophy with you. These are agencies that don’t mind giving you a basic picture of how they work and what processes they follow. Maybe, they prefer taking orders or maybe, they like to make most of their own expertise and guide you on what’s best for you.
Either way, a good video agency in NYC will work with you and help you find an apt creative solution. They will exhibit a great passion for their work, be hungry for creativity, and be willing to push the limits when it comes to ideas and concepts.
Professional video agencies will also work with a talented and experienced crew. After all, video production isn’t an easy task and it’s also quite expensive. So, it’s easy and expensive to make mistakes. This is exactly why you need to hire only the best video production professionals.
Reliable video agencies in NYC will be more than willing to introduce you to their team, so that you have an idea of who’s working on your project. Transparency is a key quality that good video agencies possess. So, make sure you cross it off your list.
Needless to say, one of the most important qualities of a reputed video agency is it’s, you guessed it, reputation. Good work rarely goes unrecognized, especially when we are talking about video content. Professional video agencies in New York City will be more than willing to show you their portfolio and share their clientele list.
This makes it easier for you to dig deeper and find out more about the agency in question. Remember, a reputed video agency has nothing to hide. On the other hand, an agency that isn’t willing to discuss its other clients probably has a lot to hide from you.
So, take the time to study the agency. Carry out all the research you can. In this day and age of online reviews, information shouldn’t be too hard to find.
As stated earlier, a professional video agency in NYC is one that is transparent in its dealings. Video production is complex and several of the key phases within the production process are actually out-of-pocket expenses for a video agency.
So, you need to make sure you know what they’re charging. A reliable video agency will work towards providing the best value for your budget. They will be willing and also, capable of scaling their work to meet your monetary limits. More importantly, they’ll be honest about it when they can’t.
Every quality and characteristic that we just discussed is what Crafted NYC prides itself on. We are a leading video agency in NYC known for our stand-out work. We understand the challenges involved in video production because we’ve been doing it for so long.
We are more than willing to share our creative philosophy with you, in order to help you understand our approach. At the same time, we make it a point to see things from your perspective. After all, that’s what collaboration is all about. It’s the coming together of ideas with the goal of achieving a common objective. We make it a point to not take over your project, but, at the same time, we believe in leaving our mark behind with regard to the work that we deliver.
Of course, our ability to do so is dependent on skilled and talented professionals. Our crew is one of the most sought after in NYC. The evidence of their abilities can be witnessed through the umpteen number of projects they’ve handled for large and small businesses across NYC.
As far as the collaborative process goes, we see ourselves as partners. We treat your successes as our own. So, cooperation and communication are guaranteed throughout the video production process. We make it a point to keep our clients informed at every step.
Finally, we also go the extra mile to meet the budgetary expectations of our clients. We are always ready to scale our operations, as long as it is within the realm of possibility.
Video marketing is the future of commerce. A video agency like Crafted NYC understands the pivotal role it plays in helping businesses adapt to changing market expectations and trends.
So, if you’d like to know more about what we can do for you, please visit our website and send us your details by filling out this form. We’ll get back to you soon.
Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience. We are NYC's top Video Production agency and are here to prove it to you and your team. Contact us a call today.