why-promotional-products-are-good-for-branding

Why Promotional Products are Good for Branding

September 20, 2018 10:07 am

When it comes to cost-effective methods of marketing your brand, there are several strategies that you can rely on. One such approach is the use of promotional products. The concept of promotional products isn’t a new one. In fact, it…

digital-marketing-metrics-to-keep-an-eye-on

Digital Marketing Metrics to Keep an Eye On

September 10, 2018 11:02 am

The old way of doing business is almost done with. We are moving into the brave new era of digital commerce. The same has been observed with online sales. According to a study done by Big Commerce, online sales saw…

tips-to-boost-your-video-marketing

Tips to Boost Your Video Marketing

June 11, 2018 4:42 pm

A video is, by far, the most effective marketing tool you can work with. However, most businesses end up leveraging it improperly. You see, video marketing doesn’t end with putting up a video on your homepage. There’s a lot more…

avoid-these-re-targeting-fails

Avoid These Re-targeting Fails

June 7, 2018 4:31 pm

There are certain strategies that should definitely be part of a digital marketer’s arsenal. Re-targeting is one of them. When used right, it can help marketers achieve some of the highest ROIs they’ve ever seen. But, like it is with…

city-of-new-rochelle-ideally-yours-09

The New Rules of Branding

June 4, 2018 4:13 pm

The challenges that brands have to deal with in the modern business landscape aren’t exactly “easily manageable”. They are far more complex than the challenges that the same brands would have dealt with, let’ say, a couple of decades ago.…

video-marketing-trends-for-2018

Video Marketing Trends for 2018

February 5, 2018 8:00 am

We’ve already established that videos are an important tool in the marketing arsenal today. Just take a look at the statistics for video marketing effectiveness and you’ll know we aren’t kidding. So, it’s obvious that things aren’t going to change…