The Do’s and Don’ts of Marketing During a Pandemic
The COVID-19 pandemic has been one of the most significant medical and economic setbacks the world has ever witnessed. According...
Over the years, social media has emerged as a powerful marketing tool. According to a study, 1 in three people uses social media. Businesses around the world promote their services and products on social media. One of the most popular social networking platforms used by businesses operating in different industries is Instagram. The Facebook-owned photo and video-sharing social networking service is used by more than 25 million businesses. It’s not difficult to figure out why Instagram is extremely popular among businesses. The social networking site provides unparalleled opportunities to create intriguing brand stories around high-quality images.
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A study shows that around 1 billion netizens access to Instagram every month. The social networking site has more than 800 million active users. With a dedicated Instagram strategy, there is no limit to the success you can achieve. No wonder leading businesses around the world take to the social networking website to launch new products and services.
Thanks to Instagram’s various features, giving brands a face is as easy as 1,2,3. Instagram lets you share life stories. You can use the app to give your target audience a sneak peek into an average day at work. Upload relatable behind-the-scenes stories and videos that show how products are manufactured, or services are delivered. Use live posts to improve your credibility and trust.
When it comes to connecting with customers and building lasting relationships, many people think about sites such as Twitter and Facebook. The true potential of Instagram, however, surpasses that of Twitter. According to a study, Instagram generates 120 times more engagement per follower than Twitter. The social networking site has one of the largest active user base, which means the chances of an Instagram user opening and reading your story is quite high than many other popular sites.
One of the major USPs of Instagram is that the stories uploaded to Instagram can be easily shared across different marketing channels. You can tweak your Instagram setting to enable social sharing to Facebook and Twitter. Doing so will enable the app to automatically share content posted to the social networking sites with other platforms.
Instagram can provide the much-required boost to your user-generated content marketing strategy. Many businesses share user-generated content (pictures, videos, and posts) after getting user permission. Posting user-generated content that feature customers do not just drive sales, but also opens doors to new opportunities to engage them.
First things first, you need to upgrade your profile to a business profile. There are numerous benefits to having a business profile. Switching to a business profile will unlock a range of Instagram features. You will, for instance, have access to Instagram analytical tools that are designed to help users measure content performance.
A business profile will also allow you to create and publish content without having to use advertising tools. Additionally, business profiles get a contact button that users can click to get in touch with the business.
Having a business profile, however, won’t make a substantial difference if your bio is lackluster. To create a bio that grabs eyeballs, include branded hashtags, and a slogan or a brief description that captures the core essence of your brand. Use a relevant link that takes users to your homepage or a current promotion.
Instagram’s carousel feature lets you choose the number of ads you want to showcase. It lets you target any user who fits your target audience, not just people who follow your account. The most critical factor that can impact the effectiveness of your sponsored ads is the quality of content.
To engage your buyers, use interesting and thought-provoking content. Consider pushing existing high-performance posts to prospects as sponsored ads. Some different forms of sponsored ads include videos, pictures, stories, and dynamic ads.
Influencers have access to a huge audience. These subject matter experts play a major role in shaping the opinion of their followers. Often people buy products that appear in the feeds of influencers. To leverage influencer marketing, identify the industry influencers whose audience is relevant to your product or service. Partnering with an influencer will not only help boost sales, but you’ll also get unprecedented opportunities to build lasting brand awareness.
Hashtags help your target audience discover your content. Hashtags are a double-edged sword. While an engaging hashtag can get your target audience talking, a random one that barely makes any sense will push customers away. When adding a hashtag to a story, make sure it captures the essence of the story and is relevant to the image used.
Use branded hashtags specific to your brand. A major benefit of branded hashtags is that they’re easier to track and can help businesses compare the performance of different campaigns.
A study found that the best days to post on Instagram are Mondays and Thursdays. The research stated that content posted between 8 AM and 9 AM drives maximum engagement. So post between 8 AM and 9 AM and you’re sorted, right? Wrong! We wish it were that simple. Just because content uploaded between 8 AM and 9 AM drives engagement, it does not necessarily mean that you should upload all your posts during this period.
To find out your best time to post, use a social listening tool that monitors engagement on Instagram. Find your top time zones and post at the time of the day when the maximum number of followers are online. Use an Instagram marketing platform that calculates your best posting times based on the performance of posts from the last and current month.