Why Promotional Products are Good for Branding

September 20, 2018 10:07 am

When it comes to cost-effective methods of marketing your brand, there are several strategies that you can rely on. One such approach is the use of promotional products. The concept of promotional products isn’t a new one. In fact, it…


Digital Marketing Metrics to Keep an Eye On

September 10, 2018 11:02 am

The old way of doing business is almost done with. We are moving into the brave new era of digital commerce. The same has been observed with online sales. According to a study done by Big Commerce, online sales saw…


Tips to Boost Your Video Marketing

June 11, 2018 4:42 pm

A video is, by far, the most effective marketing tool you can work with. However, most businesses end up leveraging it improperly. You see, video marketing doesn’t end with putting up a video on your homepage. There’s a lot more…


Avoid These Re-targeting Fails

June 7, 2018 4:31 pm

There are certain strategies that should definitely be part of a digital marketer’s arsenal. Re-targeting is one of them. When used right, it can help marketers achieve some of the highest ROIs they’ve ever seen. But, like it is with…


Why Your Real-Estate Firm Needs Video Marketing

May 23, 2018 12:28 pm

There are certain industries that heavily depend on visual motivators to make a sale. Real Estate is one of them. Just think about it. Is there any other way that you can highlight the positive qualities of a home? Of…


These are the Emerging Digital Marketing Trends to Keep an Eye On

May 21, 2018 11:12 am

Digital platforms are changing faster than you can imagine. Not too long ago, Facebook boss, Mark Zuckerberg announced algorithmic changes to the social media platform that caused quite the commotion in the digital marketing industry. But, the thing about advertising…


The Road to An Effective Content Marketing Strategy

February 12, 2018 8:00 am

Recent statistics from the Content Marketing Institute tell us that around 88% of B2B companies and 86% of B2C companies rely on a content market strategy. Content has become a core part of a business’s overall strategy for success and…


Traditional Branding + Modern Branding: The Best of Both Worlds

January 29, 2018 8:00 am

Any business with a basic idea of how marketing and sales work, knows that branding forms a foundational element here. Branding, is pretty much, the starting point. It’s the way you get the word about your company out and make…


Here are the 7 Kinds of Digital Marketing You Need to Consider

January 22, 2018 8:33 am

Digital marketing is powerful today If you have been in the marketing world for a few years now, you may have realized the influence of digital media today. Digital marketing is not very difficult to understand; it is the promotion…