Digital Marketing

What Can Good Quality Design Do For Your Marketing Campaign?

August 1, 2019

In today’s dynamic business environment, the need to stand out from the crowd is more than ever before. To get the attention of their target audience, businesses develop marketing campaigns that focus on different objectives, such as getting more leads or improving lead conversion rates.

To get your target audience hooked to your brand, you need to come up with innovative marketing campaigns. The success of your marketing campaign will depend on its ability to captivate your audience, and one way to do this is by leveraging unique design ideas.

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High quality/beautiful design defined

In a marketing context, creating a high-quality design is more than just choosing fancy or colorful images. A good design brings form and function together and performs three important tasks.

1. Motivates the person to take the desired action

A high quality design motivates your target audience to perform your desired action (which can be purchasing your products or availing your services). A high quality design intrigues any person who looks at it, thereby sparking a desire for the offering.

To get your target audience to rally behind your products/services, you need to communicate value through your designs. You need to use innovation to demonstrate how your products or services help users simplify their lives.

Fo this, businesses can take a cue from Apple. As a part of a recent campaign, Apple created a beautiful website that showcases how people from different walks of life use their iPads to get ahead in life.

2. Provides a clear path to conversion

A high quality design helps your target audience understand conversions. To help buyers save time and avoid confusion, your design must provide an easy conversion path and remove distractions that the buyer can encounter when making decisions.

3. Helps reduce anxiety

A high-quality design helps reduce any anxiety that buyers often face when choosing products or availing services. A good design addresses concerns and answers questions that a buyer may have regarding your products/services.

To sweep your customers off their feet, make sure the designs that you use in your website, email campaigns, and landing pages incorporate these principles.

The Importance Of Using Good Quality Designs

Help make a great first impression

The first impression is the last impression. Your website is the first thing that many buyers will notice about your business. To make a positive first impression, use an uncluttered and visually-appealing layout. Include vibrant images and be very careful when deciding the color combinations and typography. Make sure the design matches the content and your users do not have to spend hours looking for information.

To give your visitors a reason to stay on your website and make sure that all the pages, tools, and elements are designed in way that creates interest.

Help build customer loyalty

A high-quality design can get users hooked to your website and give them a reason to revisit your page time and again. A great website also helps you bond with your target audience. A well-designed logo, easy to read type choices, and an impactful color palette can all make your visitors fall in love with your brand, thereby boosting your conversion rates.

Use design elements, words, and images that your target audience can relate to. When adding design elements, make sure they help build trust. To assure your target audience that you have their best interests in mind, provide links to buyer testimonials and media coverage.

Help build brand recognition

If you look around, you’ll find several brands that use distinct design elements to help their target audience identify them. McDonald’s, for instance, uses a unique design element (golden arches) in its logo to help it stand out from the crowd and ensure that it’s easily recognisable.

To build brand recognition, use a consistent design scheme. Stick to your distinct messaging tone, color palette, and style. Make sure your logo communicates your business’ values. Your branding should be clear and integrated into your design. So make sure that your potential customers know the meaning behind your logo.

Encourage sharing

One way to get more leads is by encouraging visitors to your website to share your content in their circles and on different platforms. To ensure your users are able to share content easily, design user-friendly social share buttons that are also easy to find.

Help create a story

Who doesn’t love a good story? To be an effective marketer, you need to master the art of  using design elements to create a compelling story around your brand. Use visuals that your users could relate to and remember for a long time.

To communicate ideas and information, use creative graphic designs, animations, signs, and industrial designs. Use only those colors that are consistent with your brand image and communicate your brand’s story through enriching and thought-provoking images.

Some Design Tips For Beginners

  • Use easy-to-read fonts. To ensure your users do not have a hard time scanning multiple typefaces, use a simple collection of fonts.
  • Be careful when reducing letter spacing. Make sure the letters do not detach from each other and can be read easily.
  • Be careful with alignment.
  • For a clutter-free design, use minimal frames, shapes, and fonts.
  • Let your imagination run wild. Experiment with different typefaces and filters.
  • Make sure your designs correspond with your unique style.
  • To ensure elements have enough breathing space, use white spaces.
  • Use graphic elements such as images and text boxes.
  • Make sure your hues don’t contrast against one another.
  • For a professional look, align images with grids or frames.
  • Use engaging motion graphics

Tips To Use Designs Effectively

  • To attract your users’ attention and improve online engagement, use graphic design elements in your blog posts.
  • Include high-quality graphics and images in the posts that you share on social media.
  • Use high-quality designs and color contrasts in marketing collaterals, including flyers, catalogues, and brochures.
  • Make sure your website includes visually-appealing design elements.
  • To spread awareness about your products, use environmental graphic designs such as wall murals, signage, and vehicle wraps. Incorporate eye-catching graphics in these designs.

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