Web Development

We are a boutique web development company in NYC. Our design first, device agnostic development approach ensures all of our web solutions are optimized to meet dynamic user needs for the future.

creative agency NYC crafted marketing

Web Development Company

Web developers you
will love working with

Are you looking for a friendly, knowledgable web development company? Then look no further, our team of developers strive hard to offer an unparalleled user experience to all of our esteemed clientele in and around New York City.


Web development solutions

Our platform
agnostic approach

What does it mean when we say platform agnostic approach? We want to deliver a platform that meets every business need. We don't want to just push you into any technology. We evaluate scale, security requirements, backend integrations, apis needed and give you a recommendations, with pluses and minuses for each platform, so you understand each platforms strengths and weaknesses.

Wordpress Development

WordPress powers 22% of the Internet for a reason - it is streamlined and straightforward. With Crafted navigating the power of this incredible platform, you can have any website you want: an elegant personal blog or a fully functional business ecommerce site. We ensure optimal functionality, search engine friendly design and bug free scalability.

Drupal Development

Drupal works exceptionally well with companies that need a flexible system for upscaling business. The Drupal platform allows for easy upgrades, as it is extremely customizable. In terms of scalability, flexibility, reliability, manageability, security, interoperability, and availability of resources; Drupal is an enterprise-class CMS.

Wix & Squarespace

Both of these platforms provide a pay-as-you-go website platform that provides a drag-and-drop website-building platform experience. These platforms are great to first-sites for quick, economical options to get a landing page, quick shopping experience without all the development cost.

Adobe Experience Manager Development

Adobe Experience Manager, is a comprehensive enterprise level content management solution for building websites, mobile apps and forms. And it makes it easy to manage your marketing content and assets from the cloud with its headless delivery system.


E-commerce Development

E-commerce Solutions

Our e-commerce content management systems solutions offer a fast, secure, fully catered dashboards that not only manages your online business, but also fully integrates into all your business work-flows.

Shopify Development

Shopify is remains of the leading and most popular all-in-one e-commerce platforms in the industry. It offers everything you need from a e-commerce platform, from various templates to pick from, to several shipping and payment gateways. Our team has customized and developed 100s of stores and can quickly set up a theme or fully customize your online store.

Big Commerce Development

BigCommerce is another leading e-commerce platform trusted by many brands. It allows you to build, customize and design online stores and market and sell products with minimal code. It also boasts strong SEO and customization.

Magento Development

Magento is a highly flexible and solid e-commerce platform that is trusted by many renowned brands. In addition to page builder, content staging, merchandising, and instant purchase, Magento offers advanced features such as order management and customer service, inventory management, business intelligence, and cloud deployment.

Woo Commerce Development

WooCommerce is a popular, all-in-one e-commerce platform for WordPress that powers over 28% of all online stores with over 64 million downloads. It allows you to simply install on any WordPress website and turn them into e-commerce experience.


Web Development Process

Our Web
Development Process

Our web development process follows a hybrid development approach, where we build the MVP using a Waterfall methodology, and then add new features and improvements in Agile sprints, to ensure we are working efficiently and hitting our delivery dates.

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.


1. Discovery

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.


2. Analysis

Before we define any approach, we need to always understand and define the ultimate development stack that your project will need to achieve its overall goal. Our technology team provides a full analysis of site content, traffic, security requirements, and delivers a full description of proper platforms and apis needed to achieve these goals within budget allocations.


3. Systems Architecture

In this stage, we focus on organizing the overall structure and behavior of all the components, apis, servers, databases, distribution and security systems to a gathered to a workable plan. From a front-end aspect our technology team works closely with our UX team to ensure technical functionalities are defined, all pieces fit together perfectly; creating a larger picture of how items relate with each other within the system.


4. User Experience

We’re an end-to-end website development company, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation.

We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.


5. Front- and Back-End Development

Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS and Javascript. With our range of partnerships, we have expertise – including many certifications – for a wide variety of CMS options.


6. Quality Assurance

Before we launch any project, we will assess how optimized it is, how easy to use it is for clients, whether its code is valid. We also ensure that it gives you value for your money and passes our high quality assurance standards for your all your development needs.


7. Launch & Optimization

If everything passes our rigorous quality assurance development process, we then proceed to launch. We train your staff on using it, begin marketing plan execution and start analyzing its results to see its progress. And unlike other companies, we do not just leave you after launch. We proceed to monitor, analyze and report on your project's progress in order to ensure its performing at peak level.



After launch we stick around, continue to monitor your site for browser issues, speed tests, security issues and also template optimizations. We want to collect data, test and optimize your new templates to ensure they are working and converting. Ensuring your site is in tip-top shape and working hard for your business.


Everything Developed
Exclusively in NYC

We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility and achieve unexpected results. That is why we believe all of our development must be done here in NYC, nothing is ever outsourced.

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Let’s develop together

We are a tested, trusted & dedicated web development company that resides exclusively in New York City. We provide web development services that help you meet their intended business goals.

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