10 Essential Site Features That Are Overlooked by Website Owners
Are you looking to launch a new website? Or are you looking for ways to spruce up your current one?...
While there is no surefire ten-point plan that can help you get a great website, there are some really crucial elements that you need to have on your website to make it great. It takes a lot to put up a website that is going to generate high traction and engagement, and depending on your niche of business, you’ll have to tweak the layout, content, and theme of your website accordingly. All of this seems highly abstract, which is why here is a list of nine features you definitely need to take care of to get a great website.
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The first thing that anyone notices about a website is how fast it loads. If your business website takes a lot of time to display all the contents, pictures, videos, themes, and other elements, your leads can quickly lose attention and choose to abandon their search. This is a very bad thing for your website’s traction and engagement metrics because if the lead doesn’t open your website, they won’t buy from you either.
You need to make sure that you have optimized graphics and other elements that can help your website load faster. Google PageSpeed Insights is an excellent tool that you can use to figure out what’s making your website slow and how to fix it.
The next important aspect of a great website is user-friendly navigation. People need to be able to quickly get to the information they are looking for. Categorize your website into sub web pages properly and distribute content between these pages smartly. Make sure that every crucial element on the page can be seen in one single glance, and everything has easy-to-understand labels for people to grasp easily. CTA or Call to Actions should be placed strategically so that no one misses out on them.
Not all people use a single device or browser to look for content. There are various different browsers, devices, and even screen resolutions used to access websites, and you need to make sure that your website renders properly on all of these perfectly. Regardless of the screen size, screen resolution, browser (Safari, Chrome, Firefox, etc.), and device (mobile, desktop, laptop, tablet), your website needs to be compatible with any such medium and render 100% right.
You need to tell your leads who you are and how they can reach you. This does not just include your company’s mission statement, vision, and more. You need to include all crucial business information such as the different ways the customers can contact you – Email, phone number, Helpdesk number, contact form, etc. You also need to include your business address so that they know where to find you if they need to.
That being said, you should keep your mission statement and vision short since most people are just going to skim through it. The content that you do need to focus on is what services you provide.
If you are a SaaS company, clearly explain what your product does and how people can get it for themselves. If you are an E-commerce company, include information on shipping time, returns, refund policy, and more in very clear terms. If you are a cafe, include your menu, locations, and corresponding directions. Integrating Google Maps in an interactive map form on your website is a great idea.
This step is important for every website that takes information from people to complete a purchase. This information includes credit or debit card numbers, email IDs, CVV codes, and more. You need to make sure this communication between you and your customers is encrypted. Secure your business website with an SSL Certificate to relieve the customer of any doubts or apprehensions.
People are generally curious and love to ‘Google’ anything they want information on. If you are looking to sell something or simply educate people on what your website is about and what you are looking to achieve with it, you should definitely consider including a FAQs section. Answer the most commonly asked questions regarding your website so that people don’t have to go looking for the same information via untrustworthy sources.
A lone website is a scary thing to behold. People need to know what your social standing is like, and they need to see you on other social media platforms to make sure you are authentic and trustworthy. Plus, integrating all your social media platforms on your website also helps with SEO. This is why you need to include icons of all social media sites you are on, which, when clicked upon, can redirect the viewer to your Instagram, Twitter, and Facebook pages, amongst others. Your company’s footprint on the web gets better since you are showcasing your presence far and beyond just your website.
If your company’s name is CompanyX, and your website homepage has the domain name companyx.com. Now, you will definitely have web pages on your website with differently labeled information. You must have an About Us section, a Services page, a Product Features page, and so on. Make sure the URL of such web pages is concise as well. This is an incredibly neat and clean way of doing things and allows them a clear view of which web page they are currently on.
A great way to drive up sales is by letting people know what your previous customers thought about your company and your way of doing business. Highlight the best-written customer testimonials in a section on your homepage and show how well your service and business were received by other customers. This helps to push the customer towards the purchase since they now know that you can deliver the promise that you have been making.
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