Native App Design

Design that
fits like a glove

We are here to understand your business, help develop and design a product that facilitates your business workflow and delivers an intuitively beautiful user experience that makes an impact.

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NATIVE APP DESIGN

Our approach is to design & develop natively to fully integrate into the specific platform and operating systems. Not only does this method of development provide the advantage of superior performance, but it also provides the user an integrated experience with other native tools and apps.

SCALABLE UNIVERSAL APPS

We design & develop one fully scalable code base that natively optimizes to work on a family of devices. From smartphones to tablets, our apps work seamlessly.

API DEVELOPMENT

We help develop a custom API to optimize the communication and processes between your app and back-end platform. This means your app has greater flexibility and is completely customized from the ground up.

App Design Resources

App Design Talk

Stay up to date on all that is app-design, and what's happening in all of our digital endeavors.

What our Clients are Saying


  • “Communication with Crafted was fantastic, and the whole team was very attentive to our details and requests throughout the design and development process.”

    gaurav-mirchandani-opl-client–Gaurav Mirchandani, Founder, One Paper Lane

  • “Crafted was able to take a lot of complex information and present it in an app with a very clear, easily navigable format.”

    cristina-digiacomo-ny-times-client–Cristina DiGiacomo, The New York Times

    App Design Company

    Why Choose Crafted?

    At Crafted, we’re highly selective about our projects because we know each mobile app we build is a reflection of our passion and performance. We’re not afraid of a challenge, either. If there’s an opportunity to try something new or to implement the latest technology, we’ll make it happen.

    “When it comes to design and development, we strive to make products that can change a person’s everyday interaction with the world. We’re no longer sitting at home on our computers, so the best way to do this is to create beautiful, easy-to-use mobile experiences.”

    greg-valvano-creative-director-crafted– Greg Valvano, Managing Partner at Crafted

    With such a saturated market for mobile app design and development, we like to distinguish ourselves through our attention to detail and high level of design.

    Why? Because the execution of an idea can make or break an audience’s trust in a branded experience.

    You might have the best, most creative idea for a new mobile app—but if you work with a design and development team who doesn’t know how to properly bring that idea to life—you run the risk of releasing an app that falls flat.

    Our App Design Process

    Discover, Analyze,
    Design and Develop

    We design and develop apps for big brands, small brands, medium-sized brands and some kickass startups, too. No matter what the ask, our process allows us to discover, analyze, create and develop unique solutions that cater to all of our clients’ needs.

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    1. DISCOVERY

    We begin the mobile design process with a discovery phase. We want to make sure we understand your business needs and define a tailored plan that meets your brands goals. The main purpose of this phase to make sure all parties are aligned in terms of scope, deliverables and a project plan is put in place that meets everyones expectations.

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    2. USER EXPERIENCE

    Our IA and UX teams optimize your structure, content, and user flows to make your mobile app intuitive and easy to use. We also provide solutions to better meet business needs and assure the proper user engagement. We know that testing (and re-testing) helps us find and fix any potential UX improvements before the app goes live. When it comes to user experience, we know the burden shouldn't be on the user--it’s on us as the creative problem-solvers.

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    3. DESIGN & ART DIRECTION

    Our Design team creates a unique overall digital aesthetic for your brand. We provide a full exploration of your product, including an overall treatment for photography, custom iconography, button style and navigation. We have decades of experience working on creative for big name brands like Nike and BMW, so when it comes to art direction, we’ve got you covered.

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    4. DEVELOPMENT

    Our development team provides custom, cutting-edge coding standards to ensure your product is optimized for favorable search results across every platform and device screen size. You can rest assured that your mobile app will be easily found and loved by new users.

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    5. QUALITY ASSURANCE

    Before we take your product live, we put our coding to the test, covering all potential exploits, workload balancing, and compatibility across all browsers and platforms. We want to be 100% certain your mobile app is functioning at top performance levels before it goes live.

    6. OPTIMIZATION & MARKETING

    After your product has launched, our marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime loyalty, and insure a high return on investment by diligently monitoring available metrics. No guessing at what’s working and what’s not—we let the numbers tell the story.

    App Design Company

    How We’re Different

    We know that new app users crave a simple experience, so we translate complicated information into a seamless, user-friendly experiences (that don’t require a user manual.)

    We’re a close-knit team that stays hands-on with our mobile app design work from start to finish—and we always maintain the client’s original vision as well as the integrity of the creative concept. Our process pivots on an on-going conversation between our internal teams and the client, which helps make sure we’re all headed toward the same goals throughout the process.

    We don’t outsource any aspects of design or development, which means we can 100% guarantee high standards for each and every project.

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    Designed and Developed
    Exclusively in NYC

    We believe direct collaboration with our clients is essential to bringing unique and engaging experiences to life. We help our clients solve business problems, increase visibility and achieve unexpected results.


    Featured in Top Interactive Agencies

    Crafted is ranked Top Ten Digital Agency in NYC.


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    Contact Us About App Design

    Let’s talk App Design

    Whether you are a startup or looking to develop an enterprise app, our team of designers specialize in designing the best universal apps that meet your brands needs.

    Contact us Today