Industry Leader

Beauty

The beauty industry? It's a battlefield. Brands fight for attention. Consumers are bombarded with choices. Standing out? It takes more than a pretty picture. It demands strategic, data-driven marketing. That's where Crafted comes in. We're not just an agency. We're your partners in beauty domination.

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Beauty Digital Agency

The beauty world is dynamic.

Trends shift faster than a chameleon changes color. Consumers? Savvy. They demand authenticity. They crave connection. Generic marketing? Forget it. You need targeted strategies. You need Crafted. We get it.

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Luxury Jewelry Brand

Nirav Modi
Adore Me Beauty Fashion Digital Agency Partner

Plus Sized Lingerie

Adore Me
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A Bumpy Commute

Kiehls A Bumpy Commute
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Style Against the Clock

Kiehls Style Against the Clock
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A Close Encounter

Kiehls A Close Encounter
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A Test Drive

Kiehls A Test Drive
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Sophisticated Fashion Experience

Works Gallery
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Tastemakers Social Network

Influenster

Core Beauty Marketing Services

Ready to level up? Here’s the arsenal you need

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Social Media Marketing

Instagram? TikTok? Pinterest? We conquer them all. Crafted crafts scroll-stopping content. We build engaged communities. We drive conversions. No more passive posting. We're talking active engagement.

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Content Marketing

Content is king. But it has to be good content. Crafted creates blog posts that educate. Videos that entertain. Visuals that inspire. We tell your brand story. We make you irresistible.

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Influencer Marketing

Influencers hold power. We connect you with the right ones. Authentic partnerships. Real results. We manage the entire process. From outreach to reporting. No more guessing games.

Paid Advertising

Targeted ads. Laser focus. We reach your ideal customer. No wasted spend. We maximize your ROI. Crafted knows where to put your money. And how to make it grow.

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Search Engine Optimization (SEO)

Want to rank higher? We optimize your website. We target the right keywords. We drive organic traffic. Crafted makes you visible. We put you on the map.

Email Marketing

Don't underestimate the power of email. Crafted creates engaging campaigns. We nurture leads. We drive sales. Personalized messages. Targeted offers. We turn subscribers into loyal customers.

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Branding and Brand Identity

Your brand? It's your DNA. Crafted helps you define it. We create a unique visual identity. We tell your story. We make you memorable. We build brand love.

What our Clients are Saying

  • Crafted transformed our social media presence. Our engagement skyrocketed. We couldn't be happier."

    – Sarah Jones, Skincare Brand Owner
  • The team at Crafted is amazing. They understand the beauty industry inside and out. They've helped us grow our business exponentially.

    – Maria Garcia, Makeup Entrepreneur
  • Crafted is the best marketing agency we've ever worked with. Their creativity and strategic thinking are unmatched.

    – Emily Chen, Cosmetics Brand Founder

Niche Beauty Marketing

Tailored Strategies for Your Brand

Forget generic blasts. The beauty industry thrives on specialization. A skincare brand needs a different approach than a hair salon. Crafted gets it. We tailor strategies to your specific niche.

Skincare Marketing: The Science of Glowing Skin

Skincare consumers? They're informed. They demand proof. We go beyond surface-level marketing. We delve into the science. We educate. We inform. We build trust. Here's how:

  • Content that Converts: Blog posts on ingredient breakdowns. Videos explaining skincare routines. Infographics on skin types and concerns. We become a trusted resource.
  • Influencer Partnerships: Dermatologists. Estheticians. Skincare enthusiasts. We connect you with credible voices.
  • Community Building: Online forums. Social media groups. We foster conversations. We build a loyal following.
  • Paid Advertising: Targeted ads based on skin type, age, and concerns. We reach the right people with the right message.
  • Product Demonstrations: Showcase the efficacy of your products. Before-and-after photos. Real results. We build confidence.

Makeup Marketing: Unleashing Artistic Expression

Makeup? It's about creativity. It's about self-expression. We tap into that. We inspire. We create. We make your makeup brand shine. Our toolkit includes:

  • Visual Storytelling: Stunning photography. Eye-catching videos. We showcase the artistry of makeup.
  • Influencer Collaborations: Makeup artists. Beauty bloggers. We partner with creators who resonate with your target audience.
  • Social Media Mastery: Instagram Reels. TikTok challenges. We create viral content that gets people talking.
  • Interactive Experiences: Virtual try-ons. AR filters. We let customers play with your products.
  • User-Generated Content: Encourage customers to share their looks. We build a community of makeup lovers.

Cosmetics Marketing: Riding the Wave of Innovation

Cosmetics? It's about trends. It's about innovation. It's about sustainability. Crafted positions your brand at the forefront. Our approach includes:

  • Trend Forecasting: We stay ahead of the curve. We identify emerging trends. We help you capitalize on them.
  • Product Launches: Generate buzz. Build anticipation. We create impactful launch campaigns.
  • Sustainability Storytelling: Highlight your eco-friendly practices. Connect with conscious consumers.
  • Influencer Marketing: Partner with beauty experts who share your values. Build credibility.
  • Content Marketing: Blog posts on ingredient spotlights. Videos on sustainable packaging. We educate and inspire.

No matter your niche, Crafted has the expertise to elevate your brand. We understand the nuances of the beauty industry. We craft strategies that resonate with your target audience. We drive results.

What Sets Us Apart

Ready to Glow Up?

Don't settle for ordinary. Choose extraordinary. Choose Crafted. Let's make your beauty brand shine. Contact us today for a free consultation.

We understand the unique challenges and opportunities facing beauty brands. Our team of experts combines industry knowledge with cutting-edge digital marketing strategies to deliver exceptional results. We’re more than just a service provider; we’re your strategic partner. We’re invested in your success.

Crafted's approach is holistic. We don't just focus on one area of marketing. We develop integrated campaigns that encompass all aspects of your digital presence. From social media to SEO, we ensure that every element works together seamlessly to achieve your business goals. We believe in transparency. We provide regular reports and updates, so you always know what's happening with your campaigns. We're committed to building long-term relationships with our clients. We're in it for the long haul.

Ready to take your beauty brand to the next level? Let's talk.

Contact Us

Let’s work together

Crafted is an award winning Beauty Digital agency in New York City. We're not just an agency. We're an extension of your team. We're passionate about beauty. We're obsessed with results.

Contact Us
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Miami

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New York City