Who We Are

Our team is comprised of digital specialists who have worked together for over 10 years at the world’s most prestigious advertising agencies in New York City.


Peter Mendez

Creative Director / Founder

Peter lives everything digital, he oversees all aspects of design and technology. Some of his most notable work consists of his award-winning work for BMW, P&G, General Mills & Wendy's.


Greg Valvano

Creative Director / Founder

With a passion for design and detail, Greg brings his award-winning experience and knowledge across all disciplines from a career spent working with the industry’s top brands such as Nike, BMW and Armani.


Cristina DiGiacomo

Managing Director

Cristina runs the daily operations at Crafted. A previous client, she decided to join Crafted after working with the team as Brand Manager at the New York Times. Cristina has also led strategy and creative initiatives on some of the biggest brands, worldwide.


Nick Cutsumpas

New Business Director

Nick leads the charge on the new business front at Crafted. Previously, he was the Business Development Manager on IBM's Watson Ecosystem, directing the sports and wellness verticals, initiatives on some of the biggest brands, worldwide.


Marc Hartzman

Executive Creative Director

Marc is Crafted’s most talented and experienced Creative Director. He works closely with all teams throughout the creative process and oversees each aspect of campaigns and digital experiences from start to finish.


Sevan Darakjian

Design Director

A creative prodigy, Sevan marries art and technology through Visual Design and Animation. He specializes in User Experience and Rich Video Content, while holding an exceptional eye for detail.


Sinan Ascioglu

UX Director

As Crafted’s Lead UX and Interaction Designer, Sinan delivers highly detailed wireframes, focusing on unique user interactions, social platforms and data visualization.


Jay Leon

Creative Technologist

Jay is actively involved in all aspects of the process, from front-end design to back-end database architecture. Jay’s specialties include Python, PHP, PostgreSQL, XML, REST and Cloud Computing.


Evan Oder

Marketing Director

Evan specializes in SEO, SEM and Mobile Marketing. He can help to effectively scale and maximize your online marketing endeavors at the Local or National level.


Zev Nevo

Lead iOS Developer

As Crafted’s Lead Mobile app developer, Zev has been building native iOS and Android apps since the inception of both the App store and Google Play market.


Owen Piricillo

Front-end Developer

Owen is Crafted’s experienced developer on the front end. Specializing in visual design and development, he ensures seamless user experiences on all products and applications.


Olena Shmahalo

Art Director / Designer

In any medium, whether its a pen or a mouse, Olena blends her illustrative and design skills, bringing to life unique digital organic compositions.

Our Capabilities


Our Featured WORK

See more work


Some cool organizations who have recognized our work and agency.


Designed and Developed Exclusively in NYC

At Crafted, we take pride at never outsourcing any work overseas. All of our design and development is handled in New York. We believe small teams that work collaboratively with daily in-person interactions are the key to the best mobile app design and development processes.

Featured in Top Interactive Agencies

Crafted is ranked Top Ten Interactive Agency in NYC.

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Let's Work Together

Here at Crafted, we hold a passion for innovation, brilliant ideas and the execution that brings them all together in one beautiful experience.