creative agency NYC crafted marketing

Direct Energy

A Smart Home Campaign

With the recent rise of smart home technology, Direct Energy was looking for an overhauled digital platform to promote and sell its new line of green energy products. To help their brand, we created a fully integrated e-commerce experience which rewarded and engaged their already growing eco-friendly consumer base. The new website created a community where customers could track data, see their growing impact and discuss more ways to save money while saving the earth, and to get others involved.

We also integrated a full CRM platform, with beautifully designed email designs and banner ads that optimized communication throughout the consumer journey and kept our community engaged.