Making the Most of Ephemeral Content on Social Media
You view a story on your favorite skincare brand’s Instagram page, and you are delighted by the offer they are...
Social media has done wonders for marketing and one platform that’s living up to that statement is Instagram. Instagram is home to millions of users and a large number of them follow their favorite brands on it.
Instagram is a great platform where you can market your products effectively using tools such as sponsored posts. In fact, you can even test out your campaigns with an audience using the shopping platform.
Statistics tell us that around 80% of Instagram’s users follow a business profile. So, the point being made here is that Instagram is a tried and tested platform that offers plenty of potential in terms of capturing an audience’s attention and boosting the bottom line.
However, there are challenges. The way we market a product or a service today has changed a lot, especially with the advent of social media. There’s a lot more you need in your arsenal now to bring in sales, and Instagram marketing is a worthy addition.
Now, technology evolves and that applies to social media as much as it does to pretty much everything else. So, it’s better to be a few steps ahead when you can. So, let’s look at how you can leverage Instagram to the maximum.
Instagram’s strongest characteristic is that it allows the brand and the customer to engage almost naturally. When a business sets up an Instagram profile, it manages to create awareness about the brand. But, that’s not all. The business also gets to share its story. So, the business is basically engaging with its customer base on a much deeper level.
According to a study done by Statista, the social media platform has over 500 million active users, which indicates the kind of marketing potential it possesses. Interestingly enough, ever since Instagram came into existence, the number of advertisers on it has doubled in the last 6 months alone.
In another study conducted by Bloglovin’ in 2016, it was found that Instagram was a favorite among influencers. They described it as the number one platform for increased customer engagement. In fact, only 18% of the respondents said the same about Facebook.
As stated earlier, customer-business relations are optimized by Instagram. One e-Marketer study found that over 84% of Americans using mobile devices used them to shop online via apps like Instagram. These apps are known to simplify the shopping experience and boost the general level of convenience.
Madewell and Bandier are two brands that are using this photography-oriented social media platform effectively. The former is a large, well-known retailer, while the latter is a much smaller name in the business landscape. However, they both prove that there is a lot to benefit from Instagram.
Something as simple as posting images of people using their products has been known to have a tremendous effect. By displaying the product in use, these brands are able to show customers what they’re exactly getting and how it’s likely to benefit them.
The fact that two businesses, on the opposite ends of the size spectrum, are able to do this is an indication of how universal Instagram is in its appeal.
Now, there are two primary ways in which you can market on Instagram. You have Sponsored Posts and the Shoppable Platform.
Sponsored posts basically allow brands to post images of their products. Interested customers can tap on the image to activate a tag, which then provides more information about the product. You even have a “Buy Now” link that takes the user directly to the brand’s web page.
The shoppable platform is similar. However, the key difference is that the image contains multiple links to products, which are hosted on an e-commerce site.
The first step is to actually create an account, which is easy and self-explanatory. Just follow the instructions once you open the application or site. Once you’re in, make sure your profile is set up to function as a business profile.
Now, connect your Instagram profile with your Facebook profile and whichever e-commerce platform you’re using. After this, all you have to do is make sure your product catalog is integrated into the profile. You need to do this if you want to tag your products.
The primary point is that social media marketing is here to stay and Instagram is definitely one of the top platforms. So, do explore it. What we’ve offered is just a basic guideline. There is so much more you can learn and use once you actually start experimenting with Instagram Marketing.
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