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Brand Voice

Every business has an image that it wants to portray to its prospective clients or customers. This image depends on a lot of factors and one such important factor is the brand voice. The kind of language that you use in all your interaction with customers, the tone of voice...

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Why Web Design Is Just Like Storytelling

Website Design

Why Web Design is Just Like Storytelling

It doesn’t matter which part of the world you come from; we’re willing to bet a good amount of money...

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8-common-branding-mistakes-to-avoid

Branding

8 Common Branding Mistakes to Avoid

Creating a brand for your business is a marketing strategy that is very crucial. A brand doesn’t just mean having...

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rebranding-isnt-a-sprint-its-a-marathon

Branding

Rebranding Isn’t a Sprint, It’s a Marathon

Branding is defined as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product...

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