Go to Google and type anything you want in the search bar. You’re sure to end up with several thousand results for what you’ve searched; maybe even a million. That’s the kind of competition you’re dealing with in a globalized online business landscape.
Not only do you have to deal with so many websites, but you also have to deal with the fact that many of them are customized, personalized, and designed to deliver unique user experiences.
So, how do you stand out?
Well, in order to stand out, you do exactly what everyone else is doing. You customize, personalize and employ the right design elements. As ironic as it might sound, it works. Merely having a website isn’t enough. You need to make it appealing.
Now, there are several ways to make your website appealing. But, in this blog, we’re specifically going to focus on a style. Style is a very significant element that falls under the broader category of design.
Good style can attract attention and hold. This means your visitors will stay on a page for longer, which, in turn, increases the chance of them converting.
So, what kind of styles can you try out to make your website as appealing as possible? Well, we’ve got a few suggestions lined up for you. Do take a look.
The most significant benefit of abstract styling is that it gives the designer a lot of freedom. It’s because abstraction is all about doing what you want. There’s no specific meaning or message you’re looking to create. It’s art for art’s sake. The interpretation is subjective and up to the interpreter.
So, it can be purely about aesthetic at the end of the day. Does it look beautiful? Will it go with the overall brand image? As long as the answers to those questions are yes, you can go ahead with abstract styling. It’s all about creating some visual effect.
Abstract styling is one of the most diverse, which boosts the level of uniqueness. It can go a long way in making your website truly stand out.
Today’s styling seems to be more oriented towards the clean and neat, which is excellent. Neat and clean has its place. But, here’s the thing, it isn’t exactly appealing when everybody does the same thing. That’s where grunge styling can stand out.
Grunge is all about the messy and unkempt look. This can be very appealing, especially if your brand image shares similar elements.
When we speak of typography within the context of web design, we usually mean text. However, typography, in itself, can play a much larger role. A lot of websites make use of typography-oriented design, where the typography itself becomes the primary design element.
Typography originated as an art form, and therefore it makes absolute sense to leverage it as a design element. So, try different fonts and see what works. You can even use a combination of fonts for added effect.
Organizing type on a website is easier now, thanks to tools such as Typekit.
We’re sure you’ve seen websites that use that glassy or translucent look. Don’t they look lovely? Well, they do, and the style is called transparency. It’s typically used to make text readable. However, it also boasts a certain level of aesthetic appeal.
They are still quite relevant in the web design world. But the best part is that it has become a very viable option, thanks to the many traditional challenges being overcome.
Cartoons and Illustrations
Cartoons and illustration are other fantastic options. They grab eyes in an instant, and they’re probably the oldest trick in the box. You see, we’ve been using cartoons and illustrations in printed material for ages. So, it’s no surprise that they work on websites too.
The most significant benefit behind using these style elements is that they breathe life in your message. They add personality, which can go a long way in making your brand relatable. Businesses often used cartoons/illustrations to stand out and become relatable.
So, let your imagination run. See what kind of emotions you can evoke with these elements.
It was in 1876 that the first brand came into existence. Since then, branding has become an integral part of business/product promotion. Without branding, you cannot mark out your territory in the business landscape today.
So, how can you use your brand to make your site design more appealing?
Well, you have your brand colors. These colors can be used to develop your style. Many sites already do this. By using brand colors all over your website, you make yourself instantly recognizable, and you reaffirm that sense of community that visitors and customers find appealing.
More importantly, the colors themselves carry meaning. Studies have shown that they can have a psychological impact on people. For example, the color red is a passionate color. It signifies rage, love, and even focus. This is why a lot of sporting brands tend to use red.
So, think about the colors for your brand and see how you can use them. This is a useful trick and an old one too. A good example of brands that do this is American Express and Chase. They make use of the color blue, which is associated with trust and confidence. In some cases, it can even be associated with authority.
If you think this is mumbo jumbo, it isn’t. Color psychology is an actual area of study, and many marketers take it seriously.
The animation approach can also go a long way in communicating a message. The best part about this approach is that you can use visual elements to simplify your message. It’s likelier to go down easy that way.
Humans are visual creatures, and we understand things better when they’re represented visually. Plus, by using fun and engaging visual animations, it becomes easier to hold the viewer’s attention.