In today’s competitive business landscape, it can be quite difficult to engage with your target audience. Of course, technology can make things easier. But, the trouble with technology is that you need to master it before you can leverage it.
One of the most significant developments we’ve seen in the area of marketing, or more specifically, digital marketing is the rapid generation of digital video content. There’s so much content being produced out there that it can become very difficult for businesses, especially smaller ones, to make their brand stand out.
Video is everywhere and that isn’t going to change for a long time to come. Businesses love video content because it offers so many significant benefits. Let’s look at a few statistics to see just how true this is.
- Studies shows that email click-through rates increase by almost 300% when video is embedded into the mail.
- If you’re a real estate business, you can boost the number of incoming inquiries by 409% with video-based listings.
- Around 64% of consumers will buy a product after watching a video about it.
If content is king, video is kingmaker. But, digital video content is subject to market and technological changes as well. So, you need to stay sharp and keep an eye on the latest trends. One of the latest trends in digital video content comes in the form of drone videography.
Videos shot with drones are the ‘in thing’ now and it’s because they offer something unique and different. Plus, they work very well for most businesses.
You Need to Start Considering Drone Video Services
You might be skeptical about adopting drone footage as part of your overall marketing strategy, but you shouldn’t. It’s video at the end of the day and we all know just how important video is for marketing your business today.
Leave Your Competition in the Dust
Marketers who adapt to changing situations are the ones who go on to achieve success. Drone footage is a new trend and if you’re looking to get ahead of the competition, you need to start considering using it as part of your video marketing strategy.
You see, it’s been predicted that VR or Virtual Reality will enter the mainstream in the near future. So, entering with drone footage may just give a competitive edge over your rivals once VR becomes a part of video marketing.
Drone Footage Can Help You Create Memorable Videos
Drones allow videographers to capture videos from interesting angles and perspectives. So, at the end of the day, you have videos that are very engaging. So, what’s better than to use such engaging videos to capture your audience’s attention?
You can put them in your landing page, where customers are most likely to make the decision about moving further down the sales funnel. This is a critical point in the sales funnel and videos made using drones can play a key role in influencing prospective customers.
For instance, real estate businesses often use drone footage to capture unique vistas of the properties they’re selling. According to many real estate businesses, drone footage offers an immersive experience, which allows customers to truly see and feel the product.
It has also been reported that web pages embedded with drone footage often see higher spend time i.e. visitors tend to stay on these pages for longer.
Drone Footage Can Help Your Business Stand Out
Video marketing is already a big deal and it’s not uncommon to find certain kinds of videos these days. Most businesses produce product videos, explainer videos, and how-to videos etc. However, what we don’t see being used by businesses often is a drone video.
Needless to say, this opens up an opportunity for your business to stand out from the rest. Sharing drone footage about your brand, product, or service can get you the attention you’re looking for. You might start to see more first-time customers or referrals.
This is the advantage of striking the iron while its hot. You gain that initial bit of traction and that’ll help you stay ahead for a long time to come.
Drone Footage Can Help You Tell a Story
There’s a story behind every brand and videos are the best way to present these stories. But, if you want some real impact, a drone-made video is a much better option than a regular video. Drones help capture videos from various angles, which can help you add extra dimensions to your story.
For instance, let’s say you sell cars and want to highlight the handling capabilities of a certain model. With a standard camera, you’d have to rely mostly on ground-level shots. However, with a drone, you can capture shots from multiple angles. You can move with the vehicle and even provide a bird’s eye view. Back in the day, you’d have to put your cameraman on a helicopter for the same effect.
In the end, you have a video that covers your product end-to-end and gives a much better view of its capabilities. More importantly, it speaks volumes about your brand.
You can even use drones to capture behind the scenes videos. You can capture life inside your manufacturing unit or corporate headquarters without getting in the way. For instance, if you want to highlight an assembly line, a drone can provide brilliant vantage points. You can also track an employee and highlight his/her typical workday.
Videos like this can help you connect better with customers.
But, the big question now is – where can you find drone services worth your money?
Crafted is Your Dream Drone Service in NYC
If you’re an NYC-based business looking for drone services, look no further than Crafted. Crafted is a popular drone service in NYC, recognized for delivering unique drone footage. We’ve catered to a wide range of businesses in New York City and we’re more than willing to take on whatever it is that you have in mind.
So, if you’re interested in our drone services, get in touch with us.