You Need to Start Considering Drone Video Services
You might be skeptical about adopting drone footage as part of your overall marketing strategy, but you shouldn’t. It’s video at the end of the day and we all know just how important video is for marketing your business today.
Leave Your Competition in the Dust
Marketers who adapt to changing situations are the ones who go on to achieve success. Drone footage is a new trend and if you’re looking to get ahead of the competition, you need to start considering using it as part of your video marketing strategy.
You see, it’s been predicted that VR or Virtual Reality will enter the mainstream in the near future. So, entering with drone footage may just give a competitive edge over your rivals once VR becomes a part of video marketing.
Drone Footage Can Help You Create Memorable Videos
Drones allow videographers to capture videos from interesting angles and perspectives. So, at the end of the day, you have videos that are very engaging. So, what’s better than to use such engaging videos to capture your audience’s attention?
You can put them in your landing page, where customers are most likely to make the decision about moving further down the sales funnel. This is a critical point in the sales funnel and videos made using drones can play a key role in influencing prospective customers.
For instance, real estate businesses often use drone footage to capture unique vistas of the properties they’re selling. According to many real estate businesses, drone footage offers an immersive experience, which allows customers to truly see and feel the product.
It has also been reported that web pages embedded with drone footage often see higher spend time i.e. visitors tend to stay on these pages for longer.
Drone Footage Can Help Your Business Stand Out
Video marketing is already a big deal and it’s not uncommon to find certain kinds of videos these days. Most businesses produce product videos, explainer videos, and how-to videos etc. However, what we don’t see being used by businesses often is a drone video.
Needless to say, this opens up an opportunity for your business to stand out from the rest. Sharing drone footage about your brand, product, or service can get you the attention you’re looking for. You might start to see more first-time customers or referrals.
This is the advantage of striking the iron while its hot. You gain that initial bit of traction and that’ll help you stay ahead for a long time to come.
Drone Footage Can Help You Tell a Story
There’s a story behind every brand and videos are the best way to present these stories. But, if you want some real impact, a drone-made video is a much better option than a regular video. Drones help capture videos from various angles, which can help you add extra dimensions to your story.
For instance, let’s say you sell cars and want to highlight the handling capabilities of a certain model. With a standard camera, you’d have to rely mostly on ground-level shots. However, with a drone, you can capture shots from multiple angles. You can move with the vehicle and even provide a bird’s eye view. Back in the day, you’d have to put your cameraman on a helicopter for the same effect.
In the end, you have a video that covers your product end-to-end and gives a much better view of its capabilities. More importantly, it speaks volumes about your brand.
You can even use drones to capture behind the scenes videos. You can capture life inside your manufacturing unit or corporate headquarters without getting in the way. For instance, if you want to highlight an assembly line, a drone can provide brilliant vantage points. You can also track an employee and highlight his/her typical workday.
Videos like this can help you connect better with customers.
